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In the competitive world we have today, making a mark and being recognized means a great deal! There are a lot of brands out there, and being one of the brands which people can easily recall can have a positive impact on your reputation. If you’re a business owner or perhaps a graphic artist assigned to design a logo, you would know all about the importance of incorporating the best design elements that embody the brand.

I understand that some days, creating something can be hard and you might hit that blank space where you really can’t pull anything out of your imagination. Or perhaps the logo you came up with lacks life or meaning. Brainstorming with other people involved in the business can help you unlock your mind to more creative possibilities.

Opening Your Mind to Logo Making

Have you immersed yourself in the brand? Ask yourself if you know the brand like the back of your hand. This will help you have a better mental image of it to draw inspiration from. You may know how to design a logo, but remember that what works for one business may not always do the trick for another. Be flexible and imagine yourself as the medium which will bring the face of a business or a brand to life.

Think of the logo-making techniques you have and evaluate if these techniques match the kind of business you are designing the new logos for. It takes time to come up with a great logo but if you are open to adjustments and have a flexible way of thinking, that sudden stroke of genius will naturally come to you. Sometimes, going out of your comfort zone and trying out new logo making techniques can help you out.

But where do you begin? Changing your logo-making style from what you’ve been used to to something else entirely can be quite shocking. If you would like to improve your craft, however, here are some great resources which can help you find that new style of creating logos. Acquaint yourself with these styles and you’ll be able to create a great new logo from start to finish!

Aaron Draplin Takes On a Logo Design Challenge

Aaron is very good at explaining the thought process behind what he is doing. A great video to watch if you have some free time.

Negative Space Logo Design Tutorial in Illustrator

This tutorial will teach you how to use negative space for logo designs.

Team Logo Illustration Tutorial

This video tutorial will teach you how to create a professional looking Team Logo that can be used for a real life sports team.

Crafting a visual identity

Von Glitschka covers four key areas for crafting a strong logo design.

Doyald Young, Logotype Designer

This is an informative documentary about logotype designer Doyald Young. It cover important aspect of logotype design.

Logo Design Tutorial Process

In this Episode Swerve Design will be showing you how to make a logo and the process that goes behind making one.

Spotify Logo Design

In this tutorial you will learn how to add shading, lighting, and detail to an illustrated logo.

Process of Creating a Logo Design

A quick process of going from logo sketches to finalizing in Photoshop.

Logo Creation Process from Sketch to Vector

In this video you will view how a logo evolves from pen and paper to vector format. Step by step captions will explain each process including the pen tool, stroke, fill, opacity and more.

How To Design An Authentic Hipster Logo In Photoshop

In this tutorial you will learn how to design one of those trendy hipster logo in Photoshop.


Each designer has his/her own way of designing a logo. While you may not fully agree with their process, you can learn one of two things. The video we listed today are intended to inspire you and motivate you. So the next you’re designing a logo, think back or view these videos again in case you get stuck.

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

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