Oh Beautiful Beer celebrates remarkable graphic design from the world of beer. The site is completely dedicated to showcasing beautiful beer branding, packaging, and graphical design. The following designs were collected from the site. Without really thinking about it, you would be surprised how much competition the brewing industry holds. Non-stop commercials encourage us to purchase ale from major players like Budweiser, Heineken, Corona, Guinness, Miller Light, and etc. Here is a quick look of the big dogs in United States;
- Anheuser-Busch InBev: Budweiser, Bud Light, Stella Artois, Brahma, Skol, Beck’s
- Heineken: Heineken
- SABMiller: Miller Lite
- Diageo: Guinness
- Grupo Modelo: Corona
Their brand values play with billions of dollars, however little players aim at them on daily basis. When you are the small local brewing company, it’s hard to succeed with a low advertising budget. Every single day you are presented with challenges like expanding your reach, providing great taste, and an affordable price. All of which could fail automatically if the packaging is ugly.
When we buy beer we want it to please our eyes and stomach. Going the extra mile to provide a visual experience should be on every CEO’s agenda. Nobody want a bottle that says “Beer” on it. The background story, slogan, logo, and anything else a consumer should be aware off has to be presented. Explaining visually what the brand is about has to be done without forcing the drinker to visit the official website. Today we have a small showcase of remarkable graphic designs from the world of beer. The following designers had specific intentions on coming up with the final product. We hope these designs will inspire you and be worthy of bookmarking for future reference.
Bard’s is America’s first gluten-free beer, founded in 2005 by two home brewers with celiac disease. Given the unusual niche of their business, they knew it had to be marketed just right.
Designed by Hunt Adkins
The idea I had was of a company based on historic rivalries. Each six pack of beer would contain two kinds of beer selected to mirror each side of the rivalry for three of each kind.
Designed by Joseph Johnston