Month: October 2016

Business

How to Get More Visitors to Click Your CTA Buttons

Call-to-Action (CTA) buttons are your gateway to getting customer orders, subscribers or attendees for an event. The effectiveness of CTA buttons is well documented. For example, Social Times, a social media agency, decided to add CTA buttons to their marketing email. As a result, the click-through-rate (CTR) for the emails soared by 158%. The point…

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Business

How To Build and Monitor Your Brand

Congratulations! Now that you officially have a brand of your own, you can start opening up a million possibilities that would give it the kind of following and earning potential that you’ve always wanted. The huge following and the profits, however, will not come to you overnight. If you feel that starting the brand was…

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Freelancing

Everything Freelancers Need to Know About Their 401(k)

As a freelancer, your employers are probably not going to handle your retirement plan for you. Just like how you entered the industry and did your work on a regular basis, you are on your own. That is, of course, not entirely a bad thing. As the “gig economy” rises, startups and SMEs get access…

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Themes

These 10 Pre-built Websites are Great for Your Tech Clients

If your current project is for a tech client, or if you’ve done similar projects in the past, you’ve probably noticed that this particular niche has its own rules. You might be wondering what these rules are, what your client’s audience is really looking for, the preferred style of design, and which design trends have…

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Blogging

6 Tips to Turn Casual Blog Readers into Raving Fans

Casual readers come and go, but not fans of your writing. It is often said that one raving fan is worth much more than at ten casual blog readers. Having blog readers is good, but acquiring raving fans is what every blogger wants. At the end of the day, bloggers write to inspire others. Run…

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Design

A Beginner’s Guide to Image Formats in Web Design

No website should be lacking in visual appeal, but failing to optimize its images correctly or use suitable formats can lead to significantly slower loading times and responsiveness. When designing your website, it is important that you pay special attention to image formats and optimization in order to find the right compromise between quality and…

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