Month: January 2017

The Anatomy of a High Converting Opt-In Form

The Anatomy of a High Converting Opt-In Form

Building an email list is a proven way to grow your brand and establish a presence online. It allows you to keep in touch with your audience, maintain brand awareness, and bring traffic to your website. Without an email list,...

4 Ways to Protect Your Business From Identity Theft

4 Ways to Protect Your Business From Identity Theft

As the owner or leader of a business, every day you no doubt are juggling a huge array of jobs, from overseeing or completing finance, sales, marketing and operational tasks, to keeping abreast of industry developments, customer service provisions and...

Pointy S font doodle from high school

Download This Cool Pointy S Font From High School

Remember that S doodle we drew back in high school? Well, Tom Goulet, did us all a favor and created an entire typeface from it. He also took it a step further by creating a cheeky video that you will...

How to Create Surveys That People Actually Want to Answer

When you have a question about your business and want to hear the opinion of others, there’s just one obvious way do it: through a survey. Questions like what new product to offer, what old services your customers want to...

Email Marketing Mistakes To Avoid

9 Email Marketing Mistakes You Must Avoid In 2017

Are you aware that when a subscriber receives an inappropriate email; 60 percent immediately deletes the email, 27 percent unsubscribe from the brand and 23 percent marks the email as spam? And do you know that the more irrelevant email...

Reasons Why People Aren’t Reading Your Blog Posts

17 Reasons Why People Aren’t Reading Your Blog Posts

“If you build it, they will come” – is not the best advice you could give to any blogger. Even with the best content in the world, there's no guarantee that the online audience will discover your blog. Quality writing...

Consumer Psychology

Tips for Increasing Sales Through the Use of Consumer Psychology

Entrepreneurs, whether they’re running a side gig while they complete a degree, or are working full-time on their venture, have to learn about a huge array of areas in business. This includes recruiting and managing workers, sourcing products or launching...

Powerful Presentation

How to Design a Powerful Presentation

Every so often, presentations get a bad rap for valid reasons. We’ve all been there, sitting through long-winded speeches and boring PowerPoint presentations – which completely destabilizes the purpose of visual presentations. There’s an overabundance of materials out there on...

5 Great Leadership Skills You Should Develop

The workplace today is vastly different from that of even just a decade ago - never mind the workplace of 25 or 30 years ago. And yet so many leaders are still leading the same way that they did in...