Last Updated on February 22, 2024
Sans the plot itself, possibly the most rousing effect of Dan Brown’s Angels and Demons is its mark in the world of ambigrams.
The “Illuminati” ambigram in the book (and movie) launched thousands of online searches about the nature of the design.
The great thing about this typographical creation is its cool factor.
You can’t see an ambigram design and not think of it as “cool” or “awesome.”
Because it is.
When you can read word/s the same way upside down, or in any orientation or POV, it’s remarkable. It’s genius.
Not only is the structure of the design impressive, an ambigram is also packed with interesting tidbits. For one, the term came from two combined Latin words: ambi which means both, and gram which means letters.
Another typographical trivia about it is its multiple names – it can be also referred as vertical palindromes, designatures, inversion, and its most recent moniker, the FlipScript.
Lastly, there are different types of ambigrams such as mirror-image, chain, and multi-lingual, as well as 3-dimensional, figure ground, and natural, perceptual shift, space filling, and synonym.
But the most used and widely recognized is the rotational kind where the word reads the same when it’s inverted.
Just by looking at an ambigram logo, you’ll know that it’s a labor of love.
Designing one requires time, patience, effort, and skill.
Creating an ambigram logo requires a designer to view and assess typographical ideas from different angles and vantage points, literally and figuratively.
But the great thing about it is once the design is finished and it’s proportionate and flawless, it’s a work of art.
That’s why a lot of top-ranking brands employ talented graphic designers and shell out a lot of money just to have a cool, remarkable and genius ambigram design.
Here are 30 creative samples of ambigram logo designs. Get ready to start twisting your head or holding your device upside down!
Una Kitchen by Tom Olsen
COCO cafe logo by Jan Zabransky
Ann Ambigram by Kevin Burr
LuckyTurn Media sketch by Arnas Goldberg
Jump by Alex Nami
Honey by Dalius Stuoka
Vita by LeoLogos.com
Wildfire by Gustav Holtz
Lioit by Jozoor
Nanuk Skis by Jana Papiernikova
Fifty|Fifty by James Allan
Erija by Paul von Excite
Good Good by George Bokhua
Jw by Joe White
Emma by Nikita Prokhorov
Society27 by Pavel Pavlov
Wacom by Marcus Tiplea
Enigma by Jan Zabransky
P.O.D. by Chaz Russo
Bounce by Rodrigo Saiani
Raffles Cafe by Alex Lloyd
ASTRA by Tomas Vateha
Food Ambigram by Matt Vergotis
Franck Juillot by Ambigram
YEAH by Rimantas Juškaitis