Any business logo, no matter how small it may be, could actually have a huge impact on the way the business goes. It dictates how much recall the business may have for first-time customers, and could even help potential clients decide whether a business is worth trying out or not.
So you can just imagine what a huge deal a restaurant’s logo is. Even without smelling or seeing the food, any certified foodie would immediately be enticed with a strategically created logo. The logo does not even have to show food in it. It’s the way that the entire design is put together that could elicit the kind of reaction you want from anybody’s taste buds.
The color, the style, the font. When combined, it all aims to do one thing – to make people curious (or hungry) enough to take a peek inside and order whatever it is that you offer.
And it does not even end there. It’s not just about the logo that people see as they walk along the sidewalk or cross the street. The logo becomes your restaurant’s identity, the way that the check has always been associated with Nike and the red and white cursive font makes people crave for Coke.
This means that this is the same logo you will be using on everything inside your restaurant. From menus to table napkins and beverage coasters, every move that a customer makes should be an opportunity for them to see it.
Even your online presence will be filled with this identity. Your website for example, or your social media pages. It’s all about finding that perfect logo that, instead of making people feel tired of looking at it, would actually make them remember it and associate it to great chicken, mouth-watering beef, or anything else that you may be serving.
So if you are planning to build a restaurant, or would like to promote an existing one, take a look at your logo first. Is there anything about it that needs to be changed? Because remember that no matter how great a cook you are, no matter how amazing your customer service may be, no matter how interesting your concept actually is, if your logo fails to encourage people to start stepping into your place and ordering your food, then everything else does not matter.
Here are 30 restaurant logos that push people to give in to their curiosity and actually start experiencing what these restaurants have to offer.