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Capturing the attention of your customers is never easy, but the internet has leveled the playing field for smaller businesses when it comes to competing against the big guys.  If you own or operate a website for your business there are fundamental tactics you can employ to help increase your visibility on the web. Let’s take a look.

1. Site Architecture & Accessibility

Organize your site in a simple and logical manner; this is good for both the user and search engines. The structure of the site gives clues to the search engines about what pages are important. Using breadcrumb navigation is often recommended as it is usually considered an easy to navigate format. Make sure your website looks great on multiple screens. To learn and understand this, check out: Beginners Intro: Considering Responsive Web Design

Create and upload an XML Sitemap to help Google find and crawl all of the pages on your site.

2. Website Content

Spend some time thinking about what keywords and phrases your customers use to search for your product or service. Incorporate those words in the content on your website and in the page titles and page headings. Make sure that you have unique page titles for each page on your site. Use the most important and relevant keyword to that specific page as close to the beginning of the title.

Provide interesting and useful content. Share via social networks (if you don’t have a business page on the top social sites linking to your website – do it now). When people find the content on your site valuable they will link to it and share it, and that’s a good thing for you.

3. Ongoing Content Creation

Continue to create fresh and unique content.  This is important for a couple of reasons. First, having new content on your site will keep returning visitors engaged with your site. You want people to continue coming back to see what’s new with you and your company. Set goals and achieve them. We have specific content creation standards here on Inspirationfeed and we always work hard to reach them.

Second, Google recently announced the “Freshness Update”, which asserts Google is now including how frequently a site is updated in search ranking factors. This is where having a company blog is beneficial. If you don’t have a content marketing strategy, take the time to create one now. A site that is updated more often is more likely to get indexed more frequently and that is a positive thing.

4. Promoting Your Site

Inbound links are crucial for the success of your site, both the quality of links and the quantity will have an impact on how your website ranks. Having a link building strategy is going to be critical for the success of your marketing efforts online. By doing something new and unique, you will be able to create a dent in the market you are trying to capture. Understanding that you did not have your foot in the door first is a must. Planning out your domination will allow you to set blueprints for the future.

  • What make you different?
  • Why should people read your articles?
  • What do you provide that competitors do not?

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Posted by Rebecca Derdoski

Rebecca Derdoski is a search engine marketer with Internet Exposure, a Minneapolis web design agency that specializes in web development, internet marketing and tech support.

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