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In 2011, there were major changes made to Google’s algorithm that has paved the way for a new emphasis on ‘original’ content. Regardless of the year, content will always reign as king in the SEO world. If you’re wondering about SEO tips for 2012, you’re not alone. There are many entrepreneurs and business owners who are curious about the latest SEO trends. The following are a few tips to help you achieve good results for the upcoming New Year.

1. Content Will Still Reign as King in 2012

Image Credit: Lars Kehrel

In 2011, there were major changes made to Google’s algorithm that has paved the way for a new emphasis on ‘original’ content.  Regardless of the year, content will always reign as king in the SEO world.

In 2012, you should have a balance of human friendly content and search engine friendly content.  After all, your potential customers (or contacts) will be the one’s purchasing your products or services.

Gone are the days when website owners used to squeak by with poorly written content from basement content writers.  If you want to get noticed in the search engines, having quality content will be the key to your online success in 2012.

2. Web Content Should be Scannable for Mobile Users

Remember, a percentage of your web users will be searching the Web from their iPad and mobile device. If you post content that takes too long to get to the point, people will get bored and move on to your competitor’s website.

Make sure you include a clear Call to Action on each page of your website. Consider hiring a good SEO copywriter to create fresh content for your website, blog and social media sites.  You’ll be one step ahead of the game with a professional SEO copywriter.  SEO copywriters are specialists who are trained to write marketable content that helps in converting readers into paying customers.

3. Is your SEO Consultant Wasting your Time and Money?

If the answer is ‘yes’ or ‘not sure’, that’s a sign it may be the perfect time to ditch your SEO consultant.  In 2012, savvy entrepreneurs and business owners are nickel and diming every aspect of their business.  People are investing their money more wisely than ever before. They are less likely to choose an SEO consultant based on price and they are focusing on SEO experts that have proven track records.

If you’re in the market for a new SEO consultant, make sure you ask him or her to provide you with proof.  In other words, ask to see proven results from ‘current’ customers that they have been with for more than just a couple of months. Internet marketing experts suggest that people choose SEO consultants that have a solid client base of at least 1-2 years (or more) old.

4. Add Original Photos & Videos

If you want to make your website more interactive, consider adding original photos and interesting videos to your website.  When Google crawls web pages, they look for content that’s diverse.  Don’t forget to optimize your videos and photos for SEO purposes. Check out our previous article: Using Google Image Search as Fuel for SEO

5. Share Web Content via Facebook, Twitter & Google+

If you want to generate more traffic in 2012, share your content with your social media networks.  Make sure you optimize your web pages for social sharing to help attract more traffic. For example, Facebook allows you to make your pages more social media friendly by optimizing your titles and Meta tags by using Facebook Open Graph. When one of your friends shares one of your web pages, this automatically improves the conversion rate of your website.

Lastly, when sharing content through social media, don’t forget to include a back link to your website. Social media provides an excellent opportunity to engage with people who ‘like’ or ‘follow’ you online. Although SEO rules are constantly evolving, the tips above will give you a good head start on the race to online success in 2012.

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Posted by Rich Fraiser

Rich Fraiser is an online marketing expert. When he is not writing blogs for SEO Services he is managing SEO, PPC, and social media marketing campaigns for clients all over the United States.


  1. Content still a king in 2012 when working on SEO. These tips are total package to improved web visibility in Google.

  2. Great stuff. I definitely agree with having a ton of original content on your site, blog, etc. What tips do you have for reputation management for your company when it comes to SEO? Do you just write a bunch of articles with optimized keywords and hope for the best?

  3. Really Thanks for SEO Tips. In 2011, Well I am believe about that there were main changes made to Google algo that has paved the way for a fresh importance on unique content.

  4. Content will always be king. Content is also what drive the social spaces. The more quality content your create the more attention you will get.

  5. 2. Web Content Should be Scannable for Mobile Users

    Great point.Because day by day the people are using internet via mobile.

    Every developer should concern about this.

  6. I feel that is among the so much significant info for me. And i am satisfied reading your article. But wanna statement on some normal issues, The site style is great, the articles is really great : D. Just right job, cheers

  7. Content still a king in 2012 when working on SEO. These tips are total package to improved web visibility in Google.

  8. Generate more traffic through news sites, SMO and classifieds.One article can generate 20+ search queris and that will also help you to increase traffic.

  9. These all factors are important for good SEO operations but i say Content is always a king for a website.Hiring a good content writers can boost your site rankings.After that effictive SEO will give your top rankings

    SEO Team

  10. Good post. In fact nice tips given in SEO. Thanks for sharing this wonderful post.

  11. Thanks for the great tips! In your next article, I would love to learn more about the algorithm that you mentioned – the one that rewards original contents. How does it work?

  12. really nice post love it thanks to help me

  13. Great article…thank you for sharing this SEO tips.

  14. this is not a seo tips idiot!!

  15. Social networking and sharing is the mantra to boost up site traffic. Social networking sites like Facebook, twitter, Orkut, Google+, MySpace, StumbleUpon and Tumblr are the homes to millions of social networkers.

  16. Very useful post about SEO strategies !

  17. another great tips from you. SEO is a great help in marketing. It’s nice to know that they will change some practices for the better. This will be a big help to all the internet marketers out there.

  18. this blog is very informative and search able but the People are not agree with blogs and informative site.

  19. Thank you, Our website is getting gradually more traffic from search engines, its a never ending battle 🙂

  20. Hello Rich, I have landed in this article while touring in the blog land. I have gone through your article and want to appreciate your effort for sharing such a nice topic with the readers. I loved all the topics that you have included in this article, but I loved the most “Content should be scanned in your Mobile device” – this is absolutely true in the current time. Mobile SEO is really a craze in this time. Each n every website has their mobile version as well. So Mobile SEO is truly helpful for the SEO professional. Thanks for sharing – love to see more from you. 🙂

  21. That are not SEO tips and tricks.
    Please update for 2012

  22. These are good tips but that are not SEO. review and share right tips and tricks..

  23. Rajasthan Tourism July 10, 2012 at 7:00 pm

    Again 2012 quality content is king and Second is social media. Social Media Increase your site Title. Great

  24. The article is quite interesting because information is needed thing for every SEO people and the advertisers..thanks for sharing

  25. Social networking and sharing is the stuff to boost up site traffic. Social networking sites like Facebook, twitter, Orkut, Google+, MySpace,redit, StumbleUpon homes to millions of social networkers.

  26. Fresh content still power full tool in 2012 when we working on seo website

  27. This is the best SEO techniques so far. These tips that you mention are the real thing. You need to follow all of the things you will find success with your blog for sure.Make use of these tips and you will surely get success in online race.

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