Call-to-action pages lie at the heart of website designing; they serve the real purpose in achieving the desired goals of a website, leading visitors a step closer to what the site owner wants. They might include opt-ins, sales consents, or simply any other type of click that a particular page wants from its users.
However, there are many mistakes that Professional Website Designers should avoid while designing call-to-action pages. Some prime examples are listed here: After each heading, we provide an example of what to do from companies that understand the importance of call to action.
There is no doubt that graphically attractive websites seem to catch increased attention from visitors, which is very much needed indeed, but overdoing the same means inviting criticism more than happy visitors. That is why web designing pros resort to “the lesser the better” approach. In most of the cases, an ideal call to action page should be furnished with some key features/benefits, logos, a couple of relevant images, and a prominently placed call to action button. Any more might bring harm than good.
Non-Striking Call To Action
A call to action button serves the best purpose if it stands apart from rest of the page. The more prominent and blunt it is, the better it is going to yield. Calls to action buttons blended in background colors are simply unable to invoke the same response in visitors as a clear, prominent, and striking button can. This is what voids the efforts of many designers.