We all loved stories in our childhood days, didn’t we? The stories narrated to us by our parents and grandparents formed a deep connection with the characters in the story. Years have passed, and we still love stories, don’t we? Today, we narrate them to our kids, and just like us, they too are connected with the characters in the stories. There is something special about stories that make people feel connected.
Sometimes, when you’re looking to promote your business through service providers like iDigic to the Internet audience, a nice little story about your brand could just be the perfect way to get their attention and keep them engaged.
The concept of storytelling has been around for generation, but it’s relatively new in the field of online marketing. Big brands such as Coke and Nike were able to increase their popularity and sales dramatically through smart storytelling.
The basic game plan can be explained using a simple example:
Imagine your friend and his wife dined at a newly opened restaurant in your area. He comes back, calls you up, and says the food was delicious and affordable and the ambience was the best he had ever seen. He tells you that your favorite dish tastes better at the new restaurant than at your regular restaurant. Will you not take your wife to the new restaurant the same evening? Now, that’s marketing too. The only difference being that instead of a restaurant marketer, in this case your friend creates an urge in you to explore the food at the new outlet. You trust him, so you don’t think twice to go there for a dinner.
What if that friend is ‘your company’ and you are ‘your target audience’? Wouldn’t it work wonders for your business if you mastered the technique of selling (without selling)? That’s what we call as successful brand storytelling. In the rest of the post, you will learn some interesting ways on how to brand your business effectively on social media.
1. Know Your Brand Positioning
Assuming that you’re an existing entity on the online business world, it’s very likely that some of your target audiences already have a predetermined notion about your services mostly based on user generated reviews and testimonials on the various review sites and forums. Whether the reviews are good or bad, it’s absolutely necessary on your part to go through their comments and figure out what people are saying about your business. This is the first step towards identifying your brand positioning.
Even if your positioning is strong, you’re going to think of ways to progress and cement yourself strongly in the mind of your potential customers.
2. Think About the Core Values of Your Company
Before throwing any brand story on social media, it’s pretty important that you figure out the core values of your company. See to that the content in your story resonated with the basic principles of your company. This will help people relate to your brand better.
3. Why You are Telling Your Story
In order to be successful with social media storytelling, it’s important that you determine the primary objective of your content. What do you wish to achieve through your story? Are you going to toss around a well-crafted story to captivate the audience on an emotional level? Or do you wish to solidify your brand’s status firmly in the industry and get the better of your competitors? Targeted stories are the ones that often lead to better response from the audience.
4. Know Your Prospects
With traditional marketing techniques, storytelling was a time-consuming process. But, with social media, it’s not the toughest of things to get thousands of shares and likes for a well-narrated story. The only way a good story can fail is when you tell it to the wrong audience.
This is where you need to be smart. Make sure to find in which social media platform your prospects are engaged in conversations. Even if you get something like 2000 selective audience instead of 10,000 random audiences, go ahead and share your story with them. Consider factors like age, demographics, gender, and interest of the audience to filter out the best leads. Use a reliable technique such as retargeting to increase your conversion.
5. Make sure Your Story is Worth Sharing
The success of your story depends a lot on whether it goes viral or not, and even if so, how far does it go. This is where shareability of your content comes into the picture. In order to increase the shareworthiness of your content, make sure it’s crafted in such a way that it connects with the readers on an emotional level. Should the story be long or short? Will your story create an interest among readers to take action? Is it enticing enough to tempt users to share the content with their friends? Consider these factors when creating your brand story. Also, take some time to look at the top shared content in your industry and how your leads are responding to them.
6. Get Your Customers to Talk About Your Story
Shares, likes, and comments are big bonus points for your social marketing campaign. The more you get people to talk about your content, the more will be your reach and success on the network. Through your story, let your potential customers know how your brand can make a positive difference in their lives. Don’t just make them to consider buying your products/services, but make them feel like they need it for the betterment of their lives. Asking people to voice their opinion/feedback can help you determine their needs and tailor your services accordingly.
7. Leverage the Benefits of Viral Video Marketing
If image marketing can help get the attention of the people, then videos are great tools to keep them engaged. In other words, use videos to increase people’s response for your advertising content. A number of brands have leveraged the benefits of video marketing to get millions of hits in just a few days.
Through short videos (ranging from two minutes to four minutes), you could try and show the human side of your brand by including slides of ‘the making of your product’, your team, and a few photos of your satisfied customers at your office. This will improve the personal connection of your brand with the audience.
8. Use Social Media Management Tools
With the rapid increase in the number of social media networks and different category of users preferring different platforms like, it can be hard to figure out which is the best social marketing platforms to get your story out. Fortunately, there are tons of social media tools to analyze the interest and activity of people across multiple channels and then fine-tune your marketing efforts accordingly.
Free tools like SumAll and Quintly can do the basic work for you. However, in order to get the best results for your campaign do consider using some of the top paid social media marketing tools available for marketers.
9. Be Consistent and Authentic
A lot of brands start their stories somewhere and end them somewhere. The actual content may be altered seeing the response of the audience or in the excitement of getting a few more likes and shares. However, when it comes to brand storytelling people love content that is consistent and authentic and not something that keeps changing. In fact, repeated alterations will only kill the trust of the audience. Make sure to get full points by posting authentic stories about your brand.
If you started reading this article with little or no idea about brand storytelling, I’m sure at this point you have picked up a few good ideas on how to promote your brand effectively on social media by using the technique of storytelling. The key is to ensure that your content is authentic, narrative, engaging, and shareworthy. Once you find the balance, you’re en route to success. Wish you great luck.