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Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The reader/listener of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares. The most important elements of copywriting to be aware of are:

  • Audience
  • Features
  • Aim
  • Benefits
  • Strategy
  • Desired customer reaction

This massive infographic drops some serious knowledge at you. Enjoy!



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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov


  1. Can’t read the graphic. Too pixelated. I’m on the new iPad iOS 5. Maybe thats the problem, but don’t think so.

  2. Till now I was aware only about the Copyblogger, but now after checking this infographics in detail I found that what is takes to become a writer like the Brian Clark of Copyblogger.

    Thanks for recommending such a valuable report in my favorite format and that is of-course the infographics, would you like to take interest in replying me with the answer of this question that – what would be the perfect page size to take this infographics printout to save in hard copy.

  3. Looks perfect on my laptop.

  4. Thanks for featuring our infographic.

    Because the preview image is so large, it will not appear for iOS users. If you visit the original page:

    You can click through to the PDF, which can be viewed in iBooks or your preferred PDF reader.

  5. BRILLIANT! (Made me laugh, too.) I’m saving this forever. May I ask who made this?

  6. Oh, sorry, there you are, Igor. Well done.

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