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Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The reader/listener of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares. The most important elements of copywriting to be aware of are:

  • Audience
  • Features
  • Aim
  • Benefits
  • Strategy
  • Desired customer reaction

This massive infographic drops some serious knowledge at you. Enjoy!

copywriting_infographic-blog-fullfor-web

From: Abccopywriting.com

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos or writing travel articles for Nipananlifestyle.com. Follow me on Instagram: @igorovsyannykov

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