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Content has the power to build a huge fan base for any website. As a matter of fact, content is the king when it comes online marketing. Whether you are running an e-commerce site or completely an informative one, content plays an important role in boosting traffic and engagement.

There are as many ways to promote your content on the internet as there are people in the world. However, it all depends on how you craft, implement and execute your promotional strategy.

Today, a majority of websites are depending completely on content to improve their ROI and traffic. Though businesses are using content marketing to shape their online business, they still are not aware how to properly use content to help them increase traffic, sales, and leads. Many marketers have tried and implemented content marketing, but only 6% of the marketers are able to successfully accomplish specific objectives.

Why use content marketing?

Nearly, 83% of B2B marketers are using content marketing to promote their online business. Content marketing allows you to attract potential customers to your online business by providing valuable and relevant information to them.

Think of a content as a way of communicating with your visitors without your online platform to sell. Whenever you read any information online, you don’t usually look inside to check who the writer is, instead, you get more interested in the website associated with the content. Content inspires web users to visit your website.

How to successfully implement content marketing?

Content marketing

There are hundreds and thousands of content pieces published every hour of the day. It is in fact quite difficult to make your content stand out unless you do something to actually make it happen. In order to improve your online visitor base, you need to engage with your targeted audience.

To help you get started, we gathered few tried and tested content marketing strategies.

1. Set specific goals

If your goals are not clear, there is no way you can achieve anything with content marketing. Narrow down you concentration to few channels so that you can easily share your content without wasting time and efforts. Have a clear vision for what you want and where do you want your channels to be after a while. As an instance, if you are focusing on Facebook, you can set a goal of achieving 1000 likes in a week or increasing shares.

Make weekly, monthly and yearly milestones to make the process easier and effective. Once you have a clear vision, it’s time to figure out what actions are required to complete these milestones. Though you can adjust your goals according to your requirements over the time, it is better to stick with one thing at a time.

2. Incorporate infographics

A majority of marketers have reported a sudden increase in content marketing strategy by incorporating infographics in their content. As a matter of fact, an ability to read information in a quick second without having to go through the lengthy explanation attracts many web users.

3. Share content more than once

You probably have heard it many times that it is always better to share your content more than once. Well, it does have many benefits including more traffic and driving new visitors to the website. Recirculating your content helps you reach people who have followed you since you last posted the same content.

4. Create evergreen content

Well, unless you don’t have a news website, it is absolutely possible to create evergreen content. The reason is quite simple, you want to drive search engine traffic to your website constantly. This is one of those content marketing strategies you really need to pay attention to. There are many marketers who overlook the importance of creating a content that keeps bringing traffic.

However, there are few things you can do to ensure the content is evergreen.

5. Create content which is relevant throughout the year

Create content which is relevant throughout the year

Let’s suppose you have an online marketing website. You have posted a content on “the latest SEO strategies to use to gain more traffic” which drives search engine traffic all year round. On the contrary, posting a content on “Latest online marketing trends of 2015” makes your content old and ancient in the next year.

6. Remove published dates from Google

Overlooking the importance of removing published dates from Google search results can really have a negative impact on your visitor count. You would not open a link which is older than 3 years. A user tends to click on the latest information. However, if you remove the published date from Google search results, your users would not find out when the post was published.

7. Reframe your content

Whenever we post content on different channels, we always try to reframe it so it doesn’t get repeated. It is always a bright idea to post the same content again but by slightly reframing it. As an instance, you can change the image the next time you are posting the content and add a relevant headline.

8. Optimize your content

Since you want to reach to as many web users as possible, it is always advisable to optimize your content to drive traffic from every channel including search engines. You can add relevant keywords in the body of the content or add meta descriptions and titles. You can also check if your content has good page analysis to ensure it has good readability score and enough internal links.

9. Make it easily shareable

Make it easily shareable

It is always better to make your content easily shareable for your followers and subscribers. There is no better way than adding social media buttons on your website to entice your visitors to share your content.

10. Make your images shareable

There are various platforms where you can share your images and drive traffic to your website. However, what if you let your visitors share your images with their friends and followers? You can add social media buttons separately to your images to make them easily shareable.

11. Create self-explanatory images

You can make your images bring followers and traffic to your site. Create self-explanatory images with relevant information related to one of your content and share it on different channels along with a link to the relevant content.

12. Increase Retweets by sharing images on Twitter

Increase Retweets by sharing images on Twitter

The latest Twitter update of inline images has made it possible for you to share images as well. Adding images along with the post on Twitter can really increase your Retweets and favorites.

13. Make the most of Email Marketing

Email marketing has been one of the oldest and best ways of promoting your content among your subscribers and followers. Email marketing allows you to reach out to your loyal visitors and notify them about the latest content you’ve written. This way you can yield loyal customers and better results.

14. Schedule your posts

Schedule your posts

You may be in different time zone than your followers or you probably won’t be available for some days or you simply need some automation in your life. This is where scheduling your posts come handy. Today, it is possible to schedule your post for a busy day or a week ahead.

15. Create easier to read content

Well, your content is the key to your success. According to a recent study, only half of web users read past a paragraph. Therefore, it is important for you to create content which not only brings in traffic but also easier to read. It should have high readability score.

16. Accept Guest Posts

Now, since you have tried every aspect of all the tips and tricks above to increase traffic and engagement, so need a little improvisation. That can be achieved with nothing but just a little cooperation. Approach some of the guest bloggers of the same niche and invite them to write on your website.

Many bloggers might approach you to publish their article, you can check their previous written articles and then all you need is provide them a topic or ask them for topic suggestions and then decide which one you want and they’ll do the rest.

Also, just a PRO TIP, make sure before assigning any topic to any guest blogger, they have a Google+ Profile, this will enable you to provide them author rank. This will make sure that whenever they write, that will stand out in Google search, which obviously means more traffic for you.

17. Share Presentations

Now, since you arrange webinars and so many kinds of stuff on your website, you need to start using presentation for support. As most of your webinars are presentation recordings, share them in your community to spread the word.

SlideShare can be very convenient for you for this task. So, by this, you’re spreading awareness of your knowledge set and this will certainly invite more people next time in your webinar. The net result is the hike of your number of visitors and percentage of engagement.

18. Host a Webinar

Host a Webinar

The best trick and it is one of my favorite. Creating webinar for many of you is like, “Oh God, Now I have to think about a damn topic.” Actually, that’s not true. You just have to create a webinar. About what right? Create it about your company and what you do. If you own a blog then you just have to go for what you do via your blog.

Set a date, create a striking landing page for your visitors to register and remember the leads right? (I told you they come in very handy!!!) send a newsletter out to all your leads and inform them about the webinar.

This is one of the latest trends in which you can upload the video of your webinar and along with it publish a transcript of the entire video. This is a very good way to keep your viewers engaged. This tactic is being used by MOZ’s Rand Fishkin. They apply this entire concept and created an entire weekly show named as “Friday’s Whiteboard”. So, just like this, you can also engage your viewers.

The best trick and it is one of my favorite. Creating webinar for many of you is like, “Oh God, Now I have to think about a damn topic.” Actually, that’s not true. You just have to create a webinar. About what right? Create it about your company and what you do. If you own a blog then you just have to go for what you do via your blog.

Set a date, create a striking landing page for your visitors to register and remember the leads right? (I told you they come in very handy!!!) send a newsletter out to all your leads and inform them about the webinar.

This is one of the latest trends in which you can upload the video of your webinar and along with it publish a transcript of the entire video. This is a very good way to keep your viewers engaged. This tactic is being used by MOZ’s Rand Fishkin. They apply this entire concept and created an entire weekly show named as “Friday’s Whiteboard”. So, just like this, you can also engage your viewers.

19. Share your reports, charts & whitepapers on Pinterest

Share your reports

To be honest, there is a hell lot of data which is spread from industry trends to company reports till usage statistics. I know it is difficult to stay on top of all of them or read all those reports which are by the way thousands in number.

There is a cheat sheet for staying at the top though. You can use a Pinterest account for your company or Brand. Whenever any of your employees reads a white paper about anything, they can share all the key information on Pinterest. Just set your account to the public and then you’re all set to go.

20. Create a newsletter sign-up series

As a viewer, you must have seen and signed for something free of cost like free start up guide for something, free tips, and tricks etc. Everyone does that, we all love freebies. In return, they must have asked you for your email id. This is a great way to lead generation.

This method not only creates greater leads but also ensures the viewer’s return to the page as he/she will get a notification every time you update anything. This is how you can also gain engagement. One of the smart tricks can be like, first give them access to a short period guide like of 15 days and then on the 15th day ask them to try the demo version of your product (if any, if not then you can try some new content). This can not just increase engagement but also sales.

Try this technique and see the outcomes yourself.

Few tips to write easy to read content

  1. Write paragraphs not more than 3-4 sentences. It’s easier to read 3-4 sentences read in one go instead of 10-15 lines without any break.
  2. Become the master of writing short sentences. It is important to write short sentences to make it easier for your readers to keep your readers on the same page.
  3. Write eye-catching and interesting headlines to capture the attention of your readers.

Have longer posts with images

It has been seen that longer posts usually do better than shorter posts, which is why it is always recommended to create longer posts with relevant images.

Be transparent and share your experiences

Sharing personal experiences and opinions help you drive more traffic to your website. It creates a bond with your readers and consequently make them loyal visitors.

We hope these tips are useful and help you increase your traffic and leads.

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Posted by Emma Watson

Emma Watson is a WordPress developer and is a connoisseur in her field. Her expertise has helped her gain an important position in the Wordsuccor Ltd. where she delivers custom WordPress development services with her team. When Emma is not working, she loves to spend her time outdoors exploring the world, people and technology.

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