To begin with, Involver SML code and language was used internally to build major heavy-use apps. Soon after, many of Involver’s clients and customers already used SML code constructs and language, incorporating them with social media applications. For example, Facebook’s polling place location service was created after brands wanted more control over both the design and the function of Facebook applications.
Setup, installation, and implementation also is as user-friendly since it is accomplished with self-installation via familiar wizards to guide the process. Furthermore, SML generates platform-independent code, regardless of the hardware or operating system. Perhaps, the only platform-dependence is the installation package. Currently, SML is Windows-based, however installers for Unix, Apple, and other popular developer platforms are in testing and are anticipated to be deployed when SML is commercially released. While pricing details for a commercial SML have not been officially released as well, it is anticipated that when used in conjunction with low overhead, cheap webhosting, SML constitutes quite a good ROI.
Indeed, the pending release of the SML client is representative of a fundamental change to Involver’s business strategy, because its robust feature-rich concept and construction methodology will be nearly ubiquitous and enable others to further differentiate themselves from other companies – such as Buddy Media – that are also in the Facebook marketing business. Already, more than 125,000 public Facebook pages use Involver’s SML-coded apps; the formal release of SML will just ensure steady and continued growth in the future.