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Within the past year Twitter has nearly doubled in users. As of now, 21% of the global internet population are active users on Twitter. Although the popularity of Twitter may not compare to that of the social media beast, Facebook, Twitter can be a great if not one of the best tools to promote your brand and grow your business.

However, the practice of Twitter for your business comes with much understanding and a few techniques that will bring success to your business.

Here are a few tips and tricks to step up your business’ Twitter game:

1. Keep Tweets Short and Sweet

When your tweets are short, your followers will be more likely to retweet them since they won’t have to edit; the more retweets you get, the more people who will see your original post!

To keep your tweets short and to the point:

  • Use a URL shortener if you are adding a link ( is a good option)
  • Create hashtags to pertain to a certain audience. They will also help you monitor the visibility of your business
  • Learn abbreviations, but don’t overuse them

 2. Interact and Be Conversational

Your followers are more likely to continue to follow you if you are conversational with them. Don’t just tweet at your followers, but also add your two cents every once in a while. Doing so will allow you to run a successful Twitter campaign, which will give you immense brand exposure.

3. Bring Followers to Your Website

For the most part, your followers aren’t going to buy your product directly off of Twitter, so it is crucial for you to bring them to your website. You can do this by linking your website in your tweet and reminding customers of promotions you are holding on your site.

4. Search Your Name

By searching your business’ name you will able to get feedback from customers without the pressure of asking them. It’s almost like a secret spy tool to see what your company can improve on.

5. Create Lists

Twitter lists allow you to place specific people into groups, which means you don’t have to sift through all of the people you are following to view what they are currently saying. This makes it easier to engage with the people you want to and additionally, saves you a lot of time.

6. Hashtag Keywords

Hash-tagging keywords will make your tweet easier to search for. Say you are a toothpaste company and you tweet something along the lines of, “Our new line of toothpaste will leave your teeth pearly white and clean.” Instead of saying that you could hashtag the words #toothpaste and #teeth so that when people search those words your tweet will come up, which means more viewers, how cool!

7. Use Tweetdeck

Tweetdeck is an all-in-one tweeting machine that allows you to schedule tweets, manage multiple accounts and review stats. So if you are a busy bee, this tool is perfect to keep your Twitter account alive and active.

8. Follow Relevant People

Following people on Twitter is a polite gesture and by doing so you will create a platform to build relationships. By following relevant people and/or businesses you will discover captivating content that will inspire your own tweets.

9. Tweet Contests

Creating tweet contests is a great way to promote engagement with your brand and if you do it the right way you can also drive visitors to your website and increase your number of followers on Twitter.

Follow these Twitter tips and techniques for your business and you’ll be well on your way to more customers, viewers and best of all, a more visible brand. For even more tools and suggestions to make your brand more digitally unique, visit

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Posted by Kelsie McGills

Kelsie is a Marketing Assistant at MintTwist, Ltd. in London. She loves working and enjoying all the city has to offer while she is studying abroad.

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