How to Brand Your Web Design Business Using YouTube | inspirationfeed.com

How to Brand Your Web Design Business Using YouTube



YouTube is a powerful mix of social and visual joined together as a platform. If your business is web-design, YouTube promotion is a first choice, even before a traditional blog. People seek YouTube for quick access to entertainment and to experts’ advice, so here is the place to share knowledge and expose your portfolio to billions of viewers. Some of the folks in the design branch have already developed a strong YouTube presence. Read on to find out how you can be the next big thing.

First things first: do not to treat your YouTube channel as a dumping ground for some old tutorials you don’t want to keep on the hard disk anymore. Shape your image with care, from the appearance of your channel to the quality of videos. A good YouTube channel grows a network of fans that eventually pump up the fame of your brand and turn into leads for your business.

The route of branding yourself on YouTube goes something like this: casual visitors – useful and catchy video – entertained and informed viewers – satisfaction – interest aroused over your channel and business – engaged customers. And the cycle goes on and on, with each new broadcast. For inspiration, let’s have a look over some real life examples of outstanding YouTube channels held by designers.

Tutvid

tutvid How to Brand Your Web Design Business Using YouTube

This guy is an example of self-made YouTube glory in the design branch. Uploading quality tutorials on Photoshop, Illustrator and Dreamweaver, he managed to gain over 129,000 subscribers in 6 years. And his blog is also doing well, with PR 6. He is currently 20 years old.

AbstractGraffiti

abstractgraffiti How to Brand Your Web Design Business Using YouTube

AbstractGraffiti is a collective channel held by a team of graphic design devotees. They not only feature their creations, but also offer exposure for other graphic designers and GFX enthusiasts, so they managed to polarize a distinctive community around their channel.

IceflowStudios

iceflowstudios How to Brand Your Web Design Business Using YouTube

The collection of Photoshop tutorials provided here has built quite an outstanding notoriety for the channel and makes a good endorsement to the company’s blog. The channel has 179,310 subscribers and counting.

So where to start from in order to put your own channel into the spotlight and gain more subscribers? Here are some useful tips.

Quality videos go first.

This is the basic principle – the better your videos are the more views you get. Speak over the topics you enjoy and have knowledge about. It’s hard work, but rewarding too. If your domain is large (e.g. Illustrator or CSS) you can try a serial on subtopics. The main value-adding factors for your videos are content relevance, authenticity and aesthetic perfection.

Customize your channel.

Your channel has to be an outstanding presence with a personal message people remember. If you already have a brand for your blog or band, it’s piece of cake – just adapt the look and feel of your channel to fit your overall image, using the new YouTube design.

Do some video SEO.

There are three main places you can use keywords with your videos: the video title, description and tags. To rank better, you can include a transcription of the video text or song lyrics in the description. Use annotations too, as they are great means of providing links to other YouTube videos.

Be an active member of YouTube community and go social.

Find channels that relate to your own topics and post video responses. Make a commitment to leave only positive, quality comments. Also, link your YouTube account with Facebook, Google+ and LinkedIn, to share your updates instantly on all channels. Whenever possible, post relevant videos of yours on forums and bookmarking sites, it’s a great way to get seen.

Have a feedback form for YouTube videos.

This is a great way of interacting with your viewers – a form that will gather their feedback. Think of the times you have asked your friends “Do you like my video? What should I improve?” By posting the link to a form in the video description, you can have answers over all the topics that you are concerned about. And you also receive contact details for sending updates to your visitors. Check out this tutorial on YT feedback forms:

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 How to Brand Your Web Design Business Using YouTube

Laura Moisei currently writes for 123ContactForm, an online form and survey builder. I like to talk things straight and be in the middle of events when it comes to tech news and the art of blogging. And I recommend 123ContactForm for all online forms and surveys you need for your webpage and social media.

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7 Comments

  1. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. …

  2. Lee says:

    I agree with what you are saying, it is difficult though. I love doing YouTube videos, such a brilliant way to find out how to do something or review a product.

    Video marketing is a must do for any business and “bucket fulls” of money does not have to be spent. Thumbs up for YouTube

  3. Laura says:

    @DM: It’s been my pleasure to share these points of view and I’m glad you enjoyed reading the article. There will be more to come on Inspirationfeed surely. Thank you for feedback.

    @Lee: YouTube prompts you to get active and responsive to the needs of your audience. This is the part I find greatly engaging about video marketing, that it facilitates good and natural interaction with your public. Of course, I submit to your point – it takes hard work and patience to get on top. But it’s within reach, as the above cases prove. Cheers!

  4. This is great article to read if you are really interested to learn about using Youtube for your business. Thank you very much for writing this article! I’m sure many people will be using these tips.

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  7. Daniel Vagg says:

    Even though it’s almost a year old this article is a great resource. It gave me heaps of new ideas to try out for our budding design business. Kudos to the author!

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