The Fine Line Between Advertising and Spamming
There is a fine line between advertising and spam. Unfortunately several business owners don’t understand the distinction between the two. A well planted Internet selling campaign can help to draw in new customers and keep existing customers loyal. Spam on the other hand is doubtless to alienate both new customers and existing customers. Tarnishing your brand is stupid. This article will take a look at some basic marketing techniques and how each one can quickly cross the line from clever advertising to spam.
Banner ads are very popular and are heavily used across the web. Chances are you have probably noticed some of them on our website. Some of the most common sizes are 728 x 90, 300 x 250, 160 x 600, 468 x 60, 250 x 250, and so on. In several cases, the business owner purchases advertising space on various websites however the banner ad may conjointly be placed as half of an exchange or an affiliate marketing campaign.
A Banner ad exchange is where one business owner posts a banner ad on his website in exchange for an additional business owner posting his banner ad on the other web site. These kind of agreements might be made individually between business homeowners with complementary businesses or as part of exchanges facilitated by a third party. Within the case of affiliate promoting, an affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect like generating website traffic or generating a buying deal. The terms of those agreements are determined beforehand and are generally primarily based on a scale of pay per impression, pay per click or pay per sale or lead.
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Now that you have an ideal of what banner ads are, it’s also vital to understand how they can be overused and seem to be spam. Judiciously placing your banner ad on some websites that are likely to draw in an audience kind of like your target audience is good marketing. Inserting your banner ad on any website which can display the ad irrespective of the audience can be construed as spam. For example, let’s say you see a cooking book ad on a technology website.
Web users who feel as though your banner ads are everywhere they flip can not likely take your business seriously and are not going to get products or services from you as a results of your banner ads. Instead you can take the smart approach and find websites that normally talk about your products niche. For example, you see a cooking book on a recipe website. Common sense right? Believe it or not, some companies blatantly waste ad money and spam other people without getting any kind of return on investment.
E-mail marketing campaigns have been one of the most innovative strategies that the internet provided over the last years. On a survey made by the Direct Marketing Association, two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and sixty-three percent said that this method is the best way to maintain a good relationship to customers.
These campaigns might involve sending periodic e-newsletters filled with info and advertisements, short, informative email courses or emails offering discounts on product and services. Loyal customers who opt into your email list will seemingly not read these emails as spam and may purchase extra merchandise and services from your business as a result of this selling strategy. Additionally, potential customers who have specifically requested further information on your product and services will also realize this type of promoting to be helpful.
Email recipients who did not request data are doubtless to view your emails as spam. Harvesting email addresses in a very deceptive manner and using these addresses to send out mass emails will seemingly continually be thought-about to be spam. Companies either buy then from shady internet marketer or download massive email lists from torrent websites. While you might think it’s a smart idea, the reality is that if I have never heard of you and all of the sudden you offer me a discount on your service I will be very offended as would anybody else.
Message boards, or forums, offer a wonderful opportunity for business owners to obtain some free advertising where it will be noticed by members of the audience. If the products and services you provide charm to a particular niche, it’s worthwhile to join message boards and on-line forums related to your industry of selection. Here you will realize a giant population of Internet users who could have an interest in your product.
You may consider as well as a link to your business in your signature or posting the link when it is applicable to the conversation. However, prior to posting be sure to rigorously review the message board guidelines to confirm you are not doing anything inappropriate. This technique is sensible marketing. Conversely, replying to each message with a link to your web site when it is not relevant to the conversation is seemingly to be construed as spam by different members. Once they begin to read your posts as spam, they are not likely to go to your website via the links you post.
To put even more icing on the cake, forum administrators will see that you recently joined and are already promoting your products and services. It’s all about fitting in and promoting naturally. Try to take part in major discussions and provide your own point of view on the matter. People will see that you know what you’re talking about and will respect you more. You will soon start to be a common face around the forum and that’s when you should put a link in your signature.
Check out our previous articles:
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- Big Ideas Make Big Things Happen – SEO Analysis
- Doing the Internal Linking the Right Way
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- Apple Safari 5 – What’s in it for a Windows user?
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