Top 10 Small Business Website Marketing Tips
Content represents the very ‘soul’ of a website. Search engines are rushing to scan every piece of information to add to their databases. More content equals more visitors. The success of a website is extrapolated from the number of visits a website has on a daily, weekly, or monthly basis. This means that you should always start with the premise ‘there is no such thing as too much content’. Make sure to fill any remaining section of your website with relevant content.
2. Fresh information
Content secures a necessary first tip, but managing a website involves updating its information as often as you possibly can. Search engines keep a close eye on websites that constantly change their pages by adding more content or updating an existing one. Blogs for example, have new articles that are indexed by bots and crawlers. This will guarantee them more relevant links when performing a search containing terms that find a correspondence in those articles.
3. No dirty tactics
If you try to get to the top as fast as you can you will probably fail miserably. There isn’t a ‘shortcut’ that you can take without jeopardizing your website. Backdoors and tricks to improve search ranking will get your website blacklisted, so there is more to lose than to gain. Search engines encourage you to follow their rules in order to gain a better position in their database. For example, Google gives you important tips on how to optimize your website. Patience is a virtue, even in the virtual world.
Some still believe that link exchanges still pave the road to a better website rank, but the issue still remains their relevancy. Old, expired links are not going to help you too much. It often comes to your detriment as search engines also index your link exchange buddy for relevant content. It is better to have links on various places of your website rather than keeping a links page or promoting a link-exchange program.
5. Website Layout
A website that has been tidied up will most likely have old visitors coming back to read more or even use the bookmark option. Pages that have headings with information that is organized in sections and with bullet points will appeal to both visitors and search engines. Paragraphs and headlines are the key to having a well-structured website.
Not all people can see your website the way you do. Those who have special needs (visual disabilities – i.e. color-blind people) might not be able to read the information posted on your website. If you want to promote a product or a service to all possible clients, you must check with a website designer to see if your own website is user-friendly.
Most small business owners hire a firm to design their websites, so they are oftentimes oblivious to codes. Standard codes that are free of errors facilitate search engine indexing. You must think of the different machines and browsers people use to access your website on the internet. Make sure your web designer uses a compliant code.
URLs are extremely important when it comes to naming the pages you create. They are keywords by themselves and provide a better ranking in the search engines. For example, if you have website.com as your main and you want to create page for plugins, you should use plugins.html. If you base your pages on the key phrases on your website, you will stand a better chance at improving your overall ranking.
Although some may say that a way in which a website looks has a direct impact on how people perceive it, as stated above, content, coding and the way you administer it truly makes the difference. If the content is displayed in a way in which it facilitates reading and the fonts and sizes are consistent throughout the website, then everything checks out. Be sure not to use ALL CAPS or text colors that do not match the background.
If your website promotes and sells products, then using images becomes mandatory. Also, images must be of good or high quality in order to assure the possible client that their expectations are being met.
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