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A local small business that does not already have a website of some sort should probably consider getting one. There are a number of reasons why businesses, in order to be up to date and with the ongoing trends of commerce in the information age, need to have websites. Let’s take a look at a few:

Web Traffic

One reason why a business needs a website is simply because it represents a whole new source of customers. The internet has become a commonplace part of the shopping experience of the majority of people. Thus, as soon as a company gets a recognizable web presence in the form of a website of their own, it has access to this entire customer pool. This can really create a large influx of customers and business. Considering how easy it is to create good looking and professional websites these days, it would be foolish not to take advantage of this.

Contact Point for Web Marketing

A website serves as the primary contact point for web marketing campaigns. A local business can advertise itself in a variety of ways on the Internet such as through article marketing, social media pages, blogs, forums, and in text and pop up advertising. These are all ways of reaching Internet users as they go about their online business. But all of the marketing, which ultimately takes the form of links a user clicks, has to be directed somewhere. That somewhere is the business’ website.

Online Sales

Websites can be set up so that they allow users to actually make purchases of goods or service online. This can really boost the total sales of a business. If someone is able to make purchases on the website rather than merely read about the business, the likelihood of sales occurring from the web traffic to the site goes up. Increased ease of sales usually means more sales per site visitor. It’s not hard to see how much of an advantage this could be for a business. Simply having a sales ready website and doing some routine maintenance of the site to make sure it is working right can result in many more sales. The time input is often quite minimal and the returns can be potentially very large.

Easy Access to Information

Whether or not the site is actually used for sales, it always serves to inform people about a company. Thus is fills an important informational/marketing role in the general sense. When people have easy access to company information and can find out about what a company offers, they will be much more likely to use that company. Put another way, people aren’t likely to buy from a business they know little or nothing about, so they need to get access to that information somehow. Traditionally (pre-Internet) this has been by visiting or calling the business. With the Internet, basic information about what a business offers, easily available on their website, is even easier to access and this generally means increased business.

Makes Business Seem Up to Date and Established 

One final advantage to having a website is that it makes a company seem up to date and professional. People expect businesses to have websites these days, so if a business has a good looking and user friendly website, people will tend to think of the business as being technologically savvy and well established.

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Posted by Igor Ovsyannykov

I'm a digital nomad and entrepreneur bouncing around South East Asia. When I'm not working here, I'm out taking photos. Follow me on Instagram: @igorovsyannykov

3 Comments

  1. Igor,

    Great article.. Many times I wish I had a list or article like this to share with prospect clients. It is shocking to see how many people/business owners not care about having a site. Or worst, not ranking at all and do nothing about it.

  2. Amazing Site, Thx! Keep up the good work.

  3. Great Post,

    We often come across local businesses who are missing business and building relationships with customers because they don’t have a website or are ranking badly, for some reason spending money on a decent website or on SEO is an issue but spending money on newspaper adverts or flyers is?

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