5 Useful Tips for Great Logo Design | inspirationfeed.com

5 Useful Tips for Great Logo Design



Logos can range from simple or plain to complex in appearance, but, a great logo design requires thought, conceptualization, and planning in addition to design skill. A logo can represent a company of any size, a single person, or even an event.

Whatever it represents, a great logo should:

1. Be Original and Unique:

Every logo should be custom designed for the client, by a qualified designer, based on specific needs. A designer must consider the message a logo needs to convey and create an original design to reflect that message. Using clipart or other pre-made graphics is considered taboo in logo design. A logo is essentially a business’ identity, and in the same way that no two people share the same identity, no two businesses should share the same logo design.

2. Use Meaningful Colors and Fonts:

Certain colors and fonts are associated with certain feelings. A medical company or accounting firm will probably want to avoid colors and fonts that appear childish or carefree, while a day care center or nightclub will want to avoid logos that appear clinical or too serious.

3. Convey Your Message:

In this fast-paced world, consumers should have a basic understanding of what a company entails after just a quick glance at its logo. If your company deals with animals, you may want your logo to include design elements representative of this. If your company is business related, any symbolism used should reflect business, and so forth.

4. Be Effective and Functional:

A logo should point potential customers to a business rather than distract them from it. It should be complimentary to the business, enhancing it in a creative way while at the same time being functional for a number of different applications. A logo should be scalable from very small to very large without losing its integrity and readability. It should be designed in a way that makes it appropriate to use in print materials as well as on the web. Does your logo need to be reproduced in a single color? Will you need to screen print or embroider your logo onto t-shirts or hats? These are important things to consider when designing a logo as certain design elements are not appropriate for certain applications.

5. Avoid Trendy, Overused Design Elements:

In recent years, certain design elements have become increasingly common and “trendy” in logo design. These trendy elements, while cool to look at, do little to represent your company or trade and can make for a meaningless or forgettable logo.

Whether you’re a designer looking to expand your portfolio, find new clients, and earn money; or a business owner in need of a great logo design, you’ll find what you’re looking for at DesignContest.com. DesignContest.com, a popular design crowdsourcing site, connects talented graphic designers from around the world with clients looking for quality, custom design by hosting professional design competitions. Visit www.DesignContest.com to learn more!

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 5 Useful Tips for Great Logo Design

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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4 Comments

  1. Israel C. says:

    Very good advice. Thanks
    This is a great post

  2. wwischna31 says:

    Would you advice to have two different fonts in one logo?
    A friend asked me to take a look at his logo design for a student organization. It has a cute picture and the name in two different fonts.
    I like it, its related to university and students, but i have the feeling something is missing.

  3. Isabella says:

    Stay infroatmvie, San Diego, yeah boy!

  4. Hil says:

    Interesting write-up. Those are some valid points. Just to share, I recently got my logo design made by the designing team at http://www.logodesignplanet.co.uk and it turned out excellent. For the price I paid of only 89 pounds, it was definitely the best deal out there for a logo design. It came out fantastic and I highly recommend that site. Anyway, thanks for posting.

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