Discover Five Secrets Behind Great Logo Design | inspirationfeed.com

Discover Five Secrets Behind Great Logo Design




When you think of the worlds’ biggest companies their logos speak for themselves. McDonalds, Apple and Nike are all instantly recognisable by their simple but effective logos. Whatever the size of your business, you need a logo that speaks volumes about you.

So, what’s the secret behind a great logo? What have these companies got right? And how can you make sure your logo works just as well? Here are five insider secrets behind great logo design:

Image

lion logo Discover Five Secrets Behind Great Logo Design

All the great logos we see on a daily basis have mastered the use of images. Whether it’s the Apple apple, or the Nike swoosh; these pictures really do speak 1,000 words. A great logo uses images to make a statement and an impact.

A unique image or picture can bring your logo to life. The best image logos are recognisable at a glance, and can be instantly associated with your business or brand. Whatever image or images you use, make sure they are relevant to your company.

Color

125 colors l1 Discover Five Secrets Behind Great Logo Design

When designing a logo for your business, you need to decide on a colour scheme. This should be something that is consistent with your brand identity and easily replicated across all of your marketing materials and website.

You can either go for bold, eye-catching colors or choose for an understated monotone logo. Work in close partnership with your graphic design agency to decide what combination best conveys your business’s ethics.

Strapline

juicy films Discover Five Secrets Behind Great Logo Design

A good logo becomes a great logo when accompanied by a witty and unforgettable strap line. Whether it uses alliteration, rhyme or an industry in-sight, a strap-line is a great way to grab the attention of your customers.

As with a good logo design, the strapline should say something about you and your business. Make sure your strap line reflects your company’s principles and remains true to you. This should be something you as a business come up with in order to add the personal touch.

Simplicity

crislabno Discover Five Secrets Behind Great Logo Design

When designing a brand new logo for your business, you should keep it simple. While a complicated and intricate design will grab attention, it won’t always be clear what message you’re conveying. Think of the biggest logos around and how simple they are.

A simple logo design can incorporate colour, images and a strap line while still creating a visual impact. Sometimes, especially in logo design, less really is more. Consider the use of white and negative space to make you stand out from the crowd.

Usability

fortress financial solutions Discover Five Secrets Behind Great Logo Design

Your logo will be used across a whole host of marketing materials – from business cards and flyers, to your website and social media pages. As your logo will be seen by hundreds of people in a variety of locations, it needs to pack the same punch everywhere.

It needs to work small as a profile image on Twitter and as a large vehicle wrap. This is where you can play around with color, text and images to discover what works – and more importantly, what doesn’t.

A great logo can work wonders in your marketing strategy. An innovative and eye catching brand identity will set you apart from your competitors and show your clients exactly what you’re about. Creative logos can bring your company to life.

Hungry for Inspiration?

If you’re looking for some inspiration, check out our previous articles:

This article was written by Bird and Co Creative’s; you can contact them today to see how great logo design can transform your business.

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 Discover Five Secrets Behind Great Logo Design

Igor Ovsyannykov

Igor Ovsyannykov is a 23 year old geek, blogger, and designer. He mostly spends his time working here and sharing resourceful knowledge with others. He also enjoys weight lifting, hanging out with friends, and losing his mind to progressive house music. If you would like to reach him, send him an email to inspirationfeed@yahoo.com

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3 Comments

  1. This is nice to see the discoveries here on these logo design. this will gonna help to the designer to learn more secret techniques to design successful logo designs

  2. Coat of Arms says:

    Here’s a fun interview we did with our company’s logo designer, a very talented artist from Pittsburgh. It is less about the technical side of logo creation, but more about the artist and the thought process involved.

    http://coatofarmspost.com/articledetail17_ARecipeforaLogo.php

    Enjoy!

  3. Thanks for sharing this.

    Simplicity truly is the ultimate sophistication, and designers should never forget that you deliver more only when you also factor in the scalability of your logo, and suitability in monochrome situations.

    That said, it is worth noting that even the simplest of logos are not necessarily the cheapest to design.

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