Posted by Fred Richards

Fred Richards is a custom designer and online publisher for He enjoys blogging about web, graphic, and logo design.


  1. great article and very informative. thnks for share.

  2. Awesome info on Branding. Thank you

  3. Never paid that much attention to the logo of the World Wildlife Fund. It gets more and more like a vector drawing .. strong! I like it.

  4. It is so refreshing not to see “timeless” as one of the titles here, so often I see it and it just tastes a bit stale and a bit of sales talk to those without design experience.

    When it comes to consistency it definitely is important to be consistent but with slight changes to update it to the fashion of the day, for example Batman’s identity has changed over a three decades but retaining the original “bat” symbology in every generation.

    Thanks for this post, look forward to reading more in the future :)

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