Microsoft has recently unveiled their new Windows 8 logo design. With the up-coming release for the new operating system, which will unifying desktop and mobile operating systems, Microsoft decided the need for a logo refresh. The new logo heavily pushes the Metro design aesthetic. The old multi-colored waving flag that has defined Windows for over a decade is now gone.
Microsoft hired the global design firm Pentagram to re-imagine the logo. Pentagram has previously worked with clients like Rolls-Royce, Nissan, United Airlines, Penguin Group and other prestigious companies. Created by the highly renowned Paula Scher, this is the most drastic logo redesign the OS has ever seen. A common misconception of the logo is that it looks like a “flag”. The new identity returns the logo to its roots by looking like an actual “window”.
In the early versions of the Windows logo the flag was originally intended to be seen as a Window. Sam Moreau, Principal Director of User Experience for Windows, referred to it as “a metaphor for computing”. With each iteration the Window became wavier, until it was much like a flag. You can clearly understand where they are coming from and the point expressed. While in their eyes it makes complete sense, the public sees things differently.
If you sat me down and showed me the new logo mark, I would be quite confused. Telling me that it represents Windows 8 will make me say, “Wow, that makes sense now.” This is all fun and games until you realize that the wavy flag has been embedded in our brain for over a decade. Changing the shape of it and arguing the valid point that it goes back to your roots is insignificant.
Take for example the average consumer. When Joe goes to Walmart to buy Microsoft Word, he probably remembers what the logo looks like. Being heavy on enterprise, most corporate companies still use the good old Windows XP. Vista was a disaster, Windows 7 was great and now trying to play catch up in the smartphone market there is no time for going back to your quote on quote “roots”. Spending more and more on advertising to showcase what the new design looks like… is wasteful. Sticking to what you’ve had for the last couple years is the most obvious thing to do.
Previous Windows Logos
Microsoft Windows has had many different logo marks throughout the run of their company. Let’s take a look back in time.
WINDOWS 3.1 LOGO
WINDOWS XP LOGO
WINDOWS VISTA LOGO
WINDOWS 7 LOGO
Check out this recent design created by App juice on Dribbble. It’s simplistic, humble and straight to the point. I’m sure previous users who see this, will clearly understand that it’s Windows. Why couldn’t Microsoft think of this?
Spawning much attention about the re-design, Microsoft has gained a large amount of publicity. Like every PR person says; Any kind of publicity is good publicity. One could possibly argue that mixed feelings about the recent re-design gives us something to rant about. Which in theory, turns our bold opinions into a social buzz around the subject.
Apart from this design being disappointing/dull, the goal of the project was met. All I can say is, thank goodness it’s way better than the Gap’s redesigned logo. Can you recall the madness? We would love to hear your point of view in the comment section below. Please don’t forget to subscribe to the RSS-feed and follow Inspirationfeed on Twitter+ Facebook (100% Spam Free!) If you enjoyed the following article, we humbly ask you to comment, and help us spread the word.