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Are you looking to create a good portfolio website for yourself or your clients? Are you searching for some tips that could help you grab the attention of potential clients worldwide? Then this is the right article that offers you some important tips to design a portfolio website and bring in leads.

Portfolio websites have become one of the essential tools to enhance the feasibility of any business. These portfolio websites are important to increase your visibility and global presence. Portfolio websites help in presenting all your work in a professional manner. Building a perfect portfolio site can be done only by a professional designer. There are various kinds of tools available to design a portfolio website, but most professional designers recommend WordPress as it is easy to use and offers high flexibility.

Let’s have a look at some essential tips to design a unique portfolio website.

Design an attractive logo

As your logo and tagline define who you are, they should be designed in an attractive manner to grab the attention of visitors. If the visitors do not get a quick grasp of what your portfolio website is about they are likely to move on to another site. So, have a short and smart tagline. Design a logo that represents your brand and your services. The tagline should give some idea about the services provided by the company. Remember to design your logo using simple fonts and themes so that it is supported by all browsers.

Create simple navigation

However well a website is designed, it will not appeal to users if it does not provide intuitive navigation. Users visiting a site for the first time will require guidance on downloading images, requesting for services etc. As portfolio websites bring you potential clients, make sure you use simple navigation tools to help them explore your site easily. Reduce the number of pages to provide visitors with a portfolio website that will not take much time to load. Avoid the usage of numerous menu items in the portfolio website to make the navigation simple.

Provide contact details

The ultimate aim of the portfolio website is to convert visitors to customers. When a visitor is impressed by your work, he will want to get in touch with you right away to know more about your work and services or request for a quote. So provide all details such as contact forms, telephone numbers, email addresses etc., to help prospective clients communicate with you. Share testimonials and samples of your work on your portfolio website to spread the word about your work, quality and reputation.

Group your samples

Samples form the backbone of a portfolio website. All visitors would like to have a look at your work to get a clear idea about the quality of service you offer, before they sign up with you. Organize your samples category-wise based on the services you provide. Your samples of logos, templates, banners etc., should be presented in an impressive and orderly manner. Attaching too many samples will confuse visitors; so include only your best work.

Use a viable coding language that takes less time to load images and videos. Usage of right keywords is another important factor here; analyze suitable keywords for the website and use them in the right places to make your portfolio website search engine and user friendly. You can also link to your contacts on social media to grab a large number of visitors who are looking for portfolio designers.

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Posted by Brian Taylor

Brian Taylor is the Project Manager at Forix, a web design company based in Portland, OR. Forix specializes in web design and development for small, medium and large company websites, e-commerce systems.

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