SEO is constantly changing, which makes a webmaster prone to SEO mistakes all the time. Keeping up with Google isn’t easy, however it’s not like they leave you in the dust. The SEO team at Google is actually pretty transparent. They’re always letting people know exactly what Google is and isn’t looking for when ranking websites. Today we will cover important SEO errors you should avoid. While at it, we will also provide a few handy tips. Enjoy!
Right words not included:
As a webmaster, you should make sure to use words that readers are most likely to search. If the words on your page aren’t common, chances are your page will not be viewed as much.
The website isn’t crawlable:
Sometimes certain parts of your page or website are not clickable. So it is very important to check and ensure that all parts are clickable and all pages can be opened. If the website is not crawlable, then Google bots will not be able to index the page properly.
Everyone is worried about link building and as a result, forgets about posting compelling content. Instead you should focus on posting content that users would be happy to read. After this, you can think of other things like reaching out to the masses and marketing the website.
Overlooking title and description of pages:
Attention to detail really pays off. Things like homepage and the description that appears in the snippet really matter. Bloggers get tired of having to do this every single time but it needs to be done as these are the things that can engage users. Sparing a few minutes doing these things can really increase the traffic on the site.
Not using all the available resources:
There are a tons of free webmaster resources available on the web. You can learn about proper SEO from webmaster forums, blogs, and videos. There are also seminars and conferences that you can attend, or watch online.
It is very important to ensure that you don’t get caught in the SEO hype and over-optimize your pages. By adding too many keywords on a page, the quality of the page decreases and users will not want to read it.
No canonical redirect:
If you don’t include the rel=canonical tag, you run the risk of being flagged for duplicate content. So it is very important for a webmaster to understand how to use 301 redirects properly so you don’t get penalized and see a drop in SERP rankings.
Hiring a poor SEO agency:
A lot of agencies these days promise offers like ‘No. 1 in 2 weeks or your money back’. But you should know better than to fall for something like that. There is no guarantee when it comes to SEO success. It’s always trial and error. If you go for an agency that has its own ulterior motives, you might also fall prey to link farms and your site will be forced to go into recovery mode.
Internal anchor text mistakes:
Choosing the right anchor text is very important as it will help Google bots understand what your link is about. Choosing vague anchor text can be very confusing for the search engine bots and they will not be able to rank your site for that keyword term.
Too much internal linking:
Internal linking is one of the best ways to help users navigate through various pages of your site. But there can be an overdose of this, which is not good. Limiting yourself to 1-2 links every 500 words is ideal.