7. Focus attention on the buttons below the cover.
At the beginning of the article, we gave a few examples of how you can use the arrows on the cover to highlight call-to-action buttons. Here are more examples that illustrate this idea.
Look at how this well-known magazine benefits from using a combination of two primary colors and a collage as a muted background. However, it did not work out with the arrow.
The idea is good, and the arrow is visible, but it encourages us to subscribe while it points to a button for sending a message. Apparently, this design was created in November 2016; it was placed thoughtlessly, without attention to the fact that the buttons had changed their locations.
The Business Insider page has 6.8 million likes.
Make smart use of the arrows on the cover. Don’t forget that the buttons are in a completely different position in the page’s mobile version.
The arrow on the Business Insider cover pointed to nothing.
The lesson: think in advance of how the arrow will look on the mobile screen, or discard it altogether.
8. Don’t be afraid to use text on the cover.
Facebook’s requirement that text should not cover more than 20 percent of the cover space was removed long ago. So global brands now have an excellent opportunity to stand out.
This is how Nike used text – with the “Equality” slogan.
Nothing distracts the user from the text, which emphasizes its importance. It’s a great way to make the visitor pay attention to the slogan.
The cover of Nike scored 5.3 thousand “Likes” in just two weeks.
This example is from Chanel. You can’t think of anything easier than plastering the name of the company across the entire cover. But it looks spectacular – despite the fact that the cover hasn’t been changed since 2014.
More than 18 million subscribers subscribe to the Chanel page.
The effectiveness of such a strategy is controversial, but the fact is that text on a single-colour background does attract attention.
9. Change the Facebook cover for the holiday, new season, or an important event.
The cover is a great way to remind people about your product during a holiday.
This how Macy’s cover changed for Valentine’s Day. The page has already gained more than 13.6 million subscribers.
Nutella changes its cover design from holiday to holiday.
Here’s a good way to remind people that no better pancake stuffing for the Carnival season exists anywhere.
Zappos used seasonal pictures and made a new clothing line for each season.
10. Use your Facebook cover to describe new products.
Got a new product? Tell everyone about it on the cover.
Here’s how HTC presents its new gadgets to users:
More than 6 million people liked the HTC business page.
This is how Adidas presented its new shoes on Facebook.
Here’s an example of how news companies are using this method. The New York Times (which has 13 million likes) puts illustrations from the hottest articles on the cover of its Facebook page.
It works in much the same way the print edition features a picture from the top article on its cover.
In this case, a link to the article that the photo accompanies has to be added to the picture.
This way, users can easily find information that caught his or her attention by simply clicking on the cover.
Small tip: Use all the features of the Facebook cover. You can add a description to the image, a link, tag a person, or specify a place or time.
11. Announce upcoming events on the Facebook cover.
This tip can be seen on the pages of different cinemas and television channels.
2.7 million subscribers of the IMAX page are always aware of which film is coming soon to their local theater.
The Discovery television network page has 38.7 million Likes. Its subscribers learn about the upcoming premieres from the photo on the cover.
Here’s stylish and intriguing example from National Geographic.
The McDonalds UA cover page announces a contest held by the company. The failure is that there is no description for the picture. The user can’t easily learn about the terms and conditions of the competition.
12. Inform people about a promo or discount.
Describe your main offer on the cover, and it will certainly be noticed.
Here’s some news about a discount right on The Malibu Rum page.