The Google+ Playbook: Up and Running in No Time
Businesses are everywhere. They are plenty in both offline and online communities.
Nowadays, online commerce has boomed. In fact, many people have already engaged in online business opportunities. Perhaps you can observe that there is an essential reality that revolves around the online-driven business avenue. This certainty is that there is one thing that primarily keeps the world of online selling go round – the leads.
As much as online marketers want to make their products viable and profitable, they also give importance to the value of people who should be interested in their products. There is no doubt; leads are the lifeblood of online businesses. They are the main recipients of the products, the patronisers, the critics and definitely, the buyers.
In as much as the online community progressed, so as the marketing tools. There are already several tools that are used by online marketers to promote and sell their products. These include forum marketing, social networking sites, affiliate marketing and many more.
If you are an online entrepreneur or wanting to become one, you must be aware that getting the attention of your potential leads and transforming them into loyal consumers of your products are your priorities. Attract their attention and amaze their impression. More than anything else, your product efforts are directed towards their satisfaction. With this, you must have knowledge how to market your products the effective way around.
Let’s take a look at how the evolution of technology, innovation and brilliant ideas affect the world of popular Google online marketing tools.
Death of SEO
Search engines have been one of the marketing avenues that proved useful to many marketers online. When these search engines made their breakthrough, they were exploited by a lot of people who wanted their products to top the list.
Search engine optimization entailed a lot of work for both the marketers and the search engines. The marketers had to employ strategies and tactics to polish their pages and be on the top of the results generated. Meanwhile, search engines had their own share of tough jobs in squeezing their algorithms to ensure that they get the desirable results. They had to weed out weak content, keyword-stuff articles, backlinks that are off-topic, duplicate content and many more. Google saw this problem and created Panda.
The Reign of Panda
Quantity over quality – this was the problem that resulted from the operations of search engine optimization. Marketers wanted to be on the top of the result list. To achieve this, they incorporated in their content more keywords to boost their reports. Duplicate content rates were also high and rampant. Backlinks were attached despite not being relevant to the topic.
Simply put, online marketers compromised the quality of their content to produce quantity articles.
In 2011, Panda reigned in the world of search engines. Panda generates updates that decrease the value of duplicated contents, off-topic backlinks, and weak affiliate sites. Approximately, Panda penetrated the search queries at a rate of up to 14.5%. Indeed, Panda updates made it big and effective in 2011.
Panda focused on three important factors in search engines – quality, value and trust. To help the marketers improve their contents, the chief engineer of Google posted questions that are relevant to the three factors. According to Amit Singhal, Google’s chief engineer, the priority of marketers is to deliver the best experience for users. Instead of focusing on the tweak algorithms of the search engines, marketers must place high emphasis on delivering the best experience for users. Quality, value and trust, when combined, make up the total quality that every user needs.
In the end, quality must be over quantity. So, if you focus more on the SEO rather than on making your content the best for the users, Panda updates will recognize that your site is not providing what should be delivered to the users.
The Latest Trend – Google+
January 10, 2012 marked the history in the world of search engines. During that time, Google announced the release of the so-called “Search Plus Your World”. Here’s what you get with this breakthrough search engine development.
Google places high significance in your preference and privacy. With this innovation, you are provided with the convenience to keep information that is only for you. This includes your posts, photos and the like that is shared with you. Hence, with Google, you can now see results that are only for you.
Profiles in Search
You get to choose the people whom you would like to follow. Now, you can search for profiles of people that you are interested about. You can have this in results and autocomplete. Google gives you the opportunity to choose for yourself the people to connect with.
People and Pages
Everything is just a click away. With the new Google, you can browse and search through people and topics that you are interested about. With less hassles, you are easily directed to the information you need, may they be Google+ pages or profiles.
“Because behind most every query is a community” This statement by Amit Singhal, chief engineer of Google, tells what the mind-set of Google is. This is the reason why they bring in the table search results that cater every user’s personal needs. Google values the community and the connections behind a certain topic. More than anything else, they value trust.
SEO still plays its role in blog posts and contents. Moreover, Google highlights the results that are generated in the search engines. The results focus more on the connections of people such as family, friends, brands and others that they want to connect with.
Google+ also gives you many opportunities to excel in your online business. It gives you content benefits form SERPs. Also, having friends in the Google+ enables you to achieve higher rankings. Another is that recommendations of you from people that potential leads know are trusted and valued. Not only that. With Google+, you can rank in anything that is within your social circles.
Indeed, Google+ is the latest trend for you and your business. Now, you can grow the scope of your niche with great connections for content sharing. User experience is improved and made more empowered. You too, can experience your online success with Google+. Get on track and be “in” with the latest trend.
Getting Started With Google+
Install Google Chrome
You can use Google+ with any browser you like. However, it would be more effective if you would use Google Chrome as the browser. Google Chrome enables you to make your experience with Google+ more enjoyable and exciting.
Before anything else, download Google Chrome and install the browser in your computer. Here are the steps for installing the browser:
1. Open your current browser such as Internet Explorer or Mozilla Firefox.
2. Paste this URL in the address bar: http://www.Google.com/chrome
3. You will see a “Download Google Chrome” button located in the upper right corner. Click this button to download the browser.
4. A popup message will appear asking you to agree with the terms and conditions. Read through and check on the boxes to agree with the terms of service. This will initiate the installation process.
5. Click the button “Save File”.
6. Go to the folder where you saved the file. Double click the file to run and install. If there is a warning that pops up, click run to continue.
As soon as you run the file, it will download first all the necessary files for the browser. Then, it will install the browser in the computer.
7. When the installation process is done, a dialog appears with a message that says “Welcome to Google Chrome”. It will prompt you to choose what search engine you will use as a default.
8. Google Chrome is now ready to use. You are free to customize the settings according to your preferences.
Set Up Your Google Account
You already have your Google Chrome browser. Now, you are ready to set up your Google Account. Here’s how:
1. Go to www.google.com
2. On the upper right corner is a button that commands “Create an Account”. Click the tab to continue.
3. A Google account creation form will require you to fill in necessary information. Enter the required information in the blanks.
In creating your Google account, you do not need any Gmail account. You can use any email address, whether it is a free email account or not.
4. In the “Get Started with Google+ Account”, enter all the necessary information required.
5. If you are using a personal email account or a corporate one, you will be directed to a confirmation page.
To activate your Google account, simply click on the confirmation link that is contained in the message that Google sent you. You can also add your contact information to your account if you want to.
6. If you are using a free mail account such as Gmail, Yahoo, Hotmail and other accounts, you will be asked to verify you email address. Login to your email and verify as required.
7. When your account is already verified, you will be directed to another screen. It will ask you to verify your account through voice call or text message. At this point, enter your cell phone number and send the verification code.
8. To verify, enter the verification code you received in your cell phone. Now, your Google account is ready to use.
Define Your Market
Your Google account is ready. But before creating your profile, you must first know who your market will be.
Your target market is important in your business plan. As early as now, you must be clear in the niche that you are to choose. This will help guide you in the other steps that you will pursue. So, before you start to follow people and add them to your list, you must first define your target market.
Most of the successful marketing campaigns start with a laser focus. Focus on your potential market. Decide wisely base on feasibility and profitability. Then, employ tests and adaptive measures to refine your message for your selected niche.