When it comes to the world today, brevity is quite important. Some people do not have the attention spans that it takes to read long and drawn out blogs. This is probably why Twitter has a 140-character limit!
While you do not have to keep your blog posts to less than 140 characters, you will still want to keep things brief, clear, and concise. Here are 10 tips that you can use to help you cater your blog to those who have the social media mindset.
Get to the Point Quickly
Make sure that people have a good idea of the point of your post before they even get into the article. This means that you need to have a good title that is going to encapsulate what your post covers. Once you start writing, make sure that you get to the point quickly.
Keep your style and your sense of personality or humor in the post, but make sure that you do not ramble. People are reading your blog because what you have to say interests them. Make sure that they do not have to wait too long to find out what it is that you are saying!
Add Appropriate Links
Links that can back up your point or illustrate it further are always welcome. If you used another site as a resource, a link is appropriate. You may want to link to another person’s or company’s site, a colleague, and more.
Links can be good, but you do not want to go too crazy with all of the links. Only add them when they are appropriate. If they do not have anything to do with the post, why would you even consider adding them?
Keep the Wordage Down
As mentioned, you want to be brief. Only write the blog post as long as it needs to be. Do not use filler content or fluff just to meet a word count. If you need a thousand words to get your point across eloquently, then use a thousand words. If you only need 250 words, don’t pad the post.
Use Bullet Points
Bullet points are a nice idea because they will be able to help you break up the post and make it easier to read. Bulleted lists will also make it easier for people to scan the post when they are on your site.
Add a Photo or Video if You Can
Something that is visually interesting is always nice. A photo or even a video can make all the difference in the world to a post. They say that a picture is worth a thousand words, and that is certainly true. Look at Facebook, arguably the most popular social media site, and you will see countless pictures in the posts. Do the same with your blog posts.
Set up some sort of consistent schedule for your blogging. Figure out the times of the week that posting will be easiest for you. It could be in the morning or before you go to bed at night; it doesn’t matter. What does matter is that you remain consistent and that you post on the same days and around the same time.
If you post two days a week, Monday and Thursday, for example, keep up with your schedule. If there is ever a time that you will be on vacation and unable to post, make sure you let your readers know in advance.
Use Keywords without Abusing Them
When you are writing your posts, you do want to use keywords in them. However, you must make sure that you do not abuse those keywords. The days of keyword stuffing are, thankfully, gone. Use your keywords, but use them naturally in the text.
Add a Headline to Make the Post Easy to Scan
Adding headlines throughout the article are another way that you can make the article easier to read and scan for your readers. They can help to break up the text and make it more digestible. This is particularly true of those who have posts that are longer than about 500 words. If you can’t keep the posts brief, break them up with headlines.
Edit Your Posts
One of the most important things to do before you post is edit the copy. Remove words that you do not need, make sure you are using the right words, and check for spelling. Typos sometimes slip through, but make sure that you at least put in the effort to provide clean copy to your readers. If someone points out a typo, go back, fix it, and thank him or her for the keen observation. Do not refer to them as the grammar police!
Remember, if you want to make your blog a fun social place then you have to be social. When your readers comment on your blog, take the time to reply to them.
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