Twitter and the Politeness Game: Etiquette on the New Social Giant
Microblogging is a unique thing. It is a social media hybrid combining elements of blogging with those of one-to-many messaging features and status updates seen on other platforms. This makes for an experience that enables individuals and businesses alike to connect with many people with a single message for marketing, exposure, and search engine optimization goals.
This serves an excellent purpose, but it also opens the door to a batch of issues that can result from people and marketers not utilizing the platform properly, or simply abusing it. Like any form of communication, there are preferable methods and others that aren’t in that they are not only ineffective but can potentially damage the relationship between the parties involved.
Social media is no different and we are finding this out as more platforms are becoming available, more options for ways of communicating on the platforms are developing, and the most importantly, many people are engaging in them. This last point is a side note but is important nonetheless. The amount of people that are engaging is only growing, so the impact is there for people who get their communication on the platforms right.
In this process, Twitter has become a major player within social media and the benefit is apparent for people to use it correctly. This impacts manners and politeness as the question comes about how to be polite and show gratitude for activity on the platform. How do users achieve this on Twitter specifically, without looking disingenuous?
Thank You, No Thank You
A favorite action to do is to thank users for following you when they do so, and debate is split on the best practice. The main issue here is the blanket “thank you, looking forward to your tweets” response (or any other automated response). This is disingenuous and people would most likely prefer not receiving any thank you at all than an automated one. Still, users should reach out to people directly and thank them with a unique, more personalized message if they want to.
This will be more impactful and those individuals will likely have a favorable impression of you and will look twice at the content you submit. Such personal messages may not be possible for marketers with many followers, but reaching out to even a few can strengthen that connection. Thanking each other for a RT or mentioning each other’s work is also popular.
This also does not have to be done, but is indeed a nice gesture that can go a long way in recognizing connections, cross promoting content, and helping to secure the featuring or mentioning of you and the content you provide in the future. This will ultimately support your campaign spreading out occurrences of the company name that has wider opportunity for being shown in the results of search engines (now considering socially integrated search).
Being Aware of Your Followers’ Followers
It is important to be aware of other users’ feeds. In a campaign, it is important to get the widest exposure possible keeping in mind optimized search results of the content, but spreading too thin is not good. For example, sponsored links are one thing, but constant postings of foursquare check-ins, etc. may damage your relationship with your followers.
Business marketers want to be aware of this and avoid the over-use of such constant updaters like foursquare. Also, this relates to promotions, making others unhappy if you are encouraging users to tweet numerous times regarding promotions. This extends exposure for the promotion, but it may also annoy people because of the promotional angle, ultimately having a negative effect.
They may be more inclined to like the quality content that you submit on other occasions, but be frustrated with excessive promotional content. So in the end, marketers could do this infrequently if they still want to give the promotional tweeting a go, and when they are engaging in it, they should design the promotion so the participating followers are not constantly tweeting responses to the promotion. Optimally, they should be tweeting only once or a few times, this will minimize the constant flow of messages in others’ feeds.
Check out our previous articles:
- How to Make a Topic Trend on Twitter
- Social Media and SEO: Things Get “Pinteresting”
- Useful Tips for Improving Facebook Marketing Campaign
- How To Increase Your Google+ Circles
- When it Comes to Social Media, Facebook “Likes” Ford
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