How to Leverage Quality Targeted Traffic with Yahoo Answers
Why Yahoo Answers? With over 20 million users in the USA alone and over a BILLION users worldwide, Yahoo Answers could be one of the best free traffic systems available today.
Yahoo Answers can give you, your business and any niche, quality targeted traffic that is socially charged and motivated to buy. This is because the very nature of asking questions pre-qualifies your prospects if you target them correctly.
Yahoo Answers is currently being used by top companies to study business on a local, regional and national level. One thing that holds true – Yahoo Answers is perfect for building business and selling whatever it is you sell, if you know how to do it.
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Yahoo Answers is social as well. Asking and answering questions will provide any business with an opportunity to showcase their knowledge and do so in a way that can and will induce sales.
People that use Yahoo Answers do so because they want their questions answered. You are perfectly poised to respond with friendly advice that can be followed with a gentle nudge to contact the information provider. This can be done in a variety of ways that are acceptable to Yahoo Answers (and not get you banned) and can position yourself and your business to benefit.
One of the best things about Yahoo Answers is that it does not cost a single penny to use and it is in many ways, much more effective than most PPC ads and older forms of marketing.
The reason for this is Yahoo Answers has an ever changing audience of highly motivated people that are constantly searching for the answer to questions that they need and can’t seem to find elsewhere.
Being able to use Yahoo Answers to build your business is almost childlike in its simplicity and just requires a small dedication of time; something most marketers are already doing without much to show for their efforts.
If you’re willing to devote at least an hour a day 3 to 5 days a week, you can begin to see some pretty impressive results.
Over the months as you grow your Yahoo Answers account, you will become branded as an expert in your particular niche and many people will vote your answers up in the search engines.
This can lead to boost after boost of traffic to the topics and subjects that you are covering and answering for people who are looking for precisely what you are trying to deliver.
It is a match made in heaven because your answers are targeted to a niche or set of niches where your expertise will shine.
People who are looking for that specific answer are much more likely to engage your products and services because your answer will help them at least partially, and you just follow up with the entire pitch when they see the value of what you will offer them.
If you’re willing to follow the advice, rules and do what is right by people who are looking for the correct answers, you will have all the traffic and social interaction necessary to take your business to the next level.
Yahoo Answers Is Powerfully Social
One of the biggest issues that people have when it comes to promoting their business is they rely mostly on old-school forms of advertising. “Interruption” advertising is no longer as effective as it used to be. Because of technology, people are able to sidestep interruption advertising and simply click off and move to something else of interest them. So your marketing needs to be positioned where they (the prospect) want to engage with you.
That is the key to driving real community – something that is of interest to a prospect. Trying to “force” people to pay attention to you is entirely the wrong approach for today’s marketing.
This also means that one of the best ways to advertise your business is to get people when they are exactly in the right frame of mind to engage your service.
In all the world there is NEVER a better time or frame of mind than when someone asks a question specific to your business that your product or service is the exact answer they need.
For most business entrepreneurs this means to think outside of the box, creatively in a manner that will draw people to them while they are in this correct frame of mind.
This is why Yahoo answers is perfect for your business.
The Psychology Behind Yahoo Answers
Yahoo Answers creates an almost surreal like environment that operates in a form of social interaction that also uses powerful psychology to pre sell using social proof (will explain in detail later).
While this may not seem important at first, most people have come to realize that it is the very form of social engagement and social layout that Yahoo Answers uses that attracts people to it in the first place.
People feel they can trust Yahoo Answers, because there are what appear to be professionals giving advice. Their guard is down and you can use suggestive marketing and free follow up information to further your business.
Simply stated, Yahoo Answers is the definition of social interaction. Using avatars, and answering people’s questions in a manner that supports and helps them make a difficult decision or choice is precisely the exact place, time and opportunity that is perfect for business to generate sales.
A Caveat (Word To The Wise)
While many people have struggled with how to effectively use Yahoo Answers, I’m here to tell you that understanding the correct way to go about using the platform is all that it takes to successfully grow your business.
There is one caveat.
Like any good game you must understand the rules.
Simply posting links and telling people to go visit your website will not only fail, but pretty much is a guarantee that you will be banned from the community.
If you choose to offer excellent information, you have a really good chance of growing your business quickly. Here’s how you can go about doing all of this in just a few short weeks.
The next section deals with all of this so please understand how to work within the rules so getting banned never happens to you.
Understanding The Community That Is Yahoo Answers
Yahoo Answers is first and foremost a powerful and expressive community of where people come together to help each other answer some of the toughest questions that need answering. When you answer a question you are rewarded with points. Points can’t be spent on anything but help you raise in levels and this ups your standing, prestige, and ranking. So as you see this is very much like a game and if you approach this like a game you will have fun wile growing your business:
The more questions you answer, the more you’re standing raises in the community of the more points you earn which generate additional levels.
This grants perks that allow you to take on more and more questions, provide additional commentary as well as interact with the community from a position of ever increasing authority. Here is the level progression chart:
*As your levels increase you can ask, answer, rate and vote on more and more questions.
People will tend to trust and vote up those with higher rankings and select you as a “Best Answer.”
Yahoo Answers TOS Concerns
Now that you understand how to get points and raise levels in Yahoo Answers, the next topic we want to discuss with you that many people eventually have issues with, is Yahoo’s terms of service, which apply directly to Yahoo Answers.
First of all you can familiarize yourself with Yahoo’s TOS here: http://info.yahoo.com/legal/us/yahoo/utos/utos-173.html
The TOS is for all aspects of Yahoo and extend to Yahoo Answers.
I would like to do is go over several things that are big no-no’s and put them in simple, easy to understand terms, so that you know right away how not to get your account banned.
It is important that you understand this first before we explain exactly how you can build your business, because many people try to shortcut and use methods that are deemed illegal by Yahoo.
Some people do get away with violating TOS. Don’t let that distract you.
It’s just a matter of time before their accounts get locked or banned. Do things the right way from day one so that you will not have any issues and grow a large and powerful following as well as drive hordes of traffic to your business.