All posts by Alejandra Saragoza

Alejandra Saragoza is a writer and editor enjoying life in beautiful, sunny Santa Barbara, California. Her work has appeared in various publications, including The Huffington Post, Diablo Magazine, and College Magazine. She is currently a marketing associate for FindTheBest, a research hub that helps consumers think like experts. When she’s not at the office, Alejandra enjoys reading, baking, taking her dog to the beach, and traveling to unexplored places.

The Most Powerful Tool in Brand Design: Color

Today, it is more important than ever for companies to differentiate themselves from their competitors and make memorable connections with consumers by creating unique, recognizable brands.  The best way to do it? Color. While typeface and symbol play a critical...