All posts by Christopher Jan Benitez

Christopher Jan Benitez helps small businesses achieve their goals through his freelance writing services. Outside of work, he has a passion for professional wrestling (it's still real to me, damnit) and constantly craves for Philadelphia cheese.

Reasons Why People Aren’t Reading Your Blog Posts
Blogging

17 Reasons Why People Aren’t Reading Your Blog Posts

“If you build it, they will come” – is not the best advice you could give to any blogger. Even with the best content in the world, there's no guarantee that the online audience will discover your blog. Quality writing is one of the most important factors that affect readership, but there are also several…

Read More
Sunset Home Office Working with Laptop on the Garden
Blogging

6 Best Content Types to Use for Your Marketing

Different content types appeal to different people. As a content marketer, part of your job is to figure out which particular content type will capture the interest of your target audience and stir the most engagement. If you keep spewing out content without learning the preferences of your audience first, you’ll only waste a lot…

Read More
Entrepreneurship

Top 25 Tips to Successful Entrepreneurship

Success as an entrepreneur is all about character. Money, tools, and opportunities – all these will come in time. What you can prioritize now is to develop the characteristics and habits that will put you on the path to success. Remember that most, if not all, successful entrepreneurs share a particular set of qualities that…

Read More
Business

How to Get More Visitors to Click Your CTA Buttons

Call-to-Action (CTA) buttons are your gateway to getting customer orders, subscribers or attendees for an event. The effectiveness of CTA buttons is well documented. For example, Social Times, a social media agency, decided to add CTA buttons to their marketing email. As a result, the click-through-rate (CTR) for the emails soared by 158%. The point…

Read More
Freelancing

Everything Freelancers Need to Know About Their 401(k)

As a freelancer, your employers are probably not going to handle your retirement plan for you. Just like how you entered the industry and did your work on a regular basis, you are on your own. That is, of course, not entirely a bad thing. As the “gig economy” rises, startups and SMEs get access…

Read More
Blogging

How to Get More Email Subscribers for Your Blog

Success in blogging is all about reaching a large audience and reaping the rewards of your hard work through effective monetization. Neither of these comes easy, and it might take you weeks—if not months—to reach your objectives. Until then, you need to focus on strengthening the connection between you and your online audience. With an…

Read More
Business

How to Get the Most Out of Your Infographics for Content Marketing

One of the biggest challenges of content marketing is having a "hook" that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you ahead in today's competition. Today, the online community wanted information fast and delivered in the…

Read More