All posts by Christopher Jan Benitez

Christopher Jan Benitez helps small businesses achieve their goals through his freelance writing services. Outside of work, he has a passion for professional wrestling (it's still real to me, damnit) and constantly craves for Philadelphia cheese.

Everything Freelancers Need to Know About Their 401(k)

As a freelancer, your employers are probably not going to handle your retirement plan for you. Just like how you entered the industry and did your work on a regular basis, you are on your own. That is, of course,...

How to Get More Email Subscribers for Your Blog

Success in blogging is all about reaching a large audience and reaping the rewards of your hard work through effective monetization. Neither of these comes easy, and it might take you weeks—if not months—to reach your objectives. Until then, you...

How to Get the Most Out of Your Infographics for Content Marketing

One of the biggest challenges of content marketing is having a "hook" that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you...

How Important Is Clear Communication in Social Media

In 2014, Gap released a campaign dubbed #DressNormal that encouraged people to embrace themselves and "dress normal." Gap wanted to appeal to the mass market using a message they thought would inspire them to embrace their authentic selves. "By challenging...