All posts by Darren Leach

Darren Leach is an outdoor advertising specialist and experienced media planner. Currently he writes on behalf of Billboard Source who offers competitive outdoor advertising rates on a number of different outdoor advertising products.


Creative Placements for Outdoor Advertising

Outdoor advertising is a medium that has been around for a long time. The classic highway billboard has been a staple for outdoor marketers and continues to be an effective tool. However, as advertising budgets have shrank and competition for the target audience’s attention has increased; marketers are looking for more unique and unconventional locations…

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