Design

How to Increase Conversion Rates with Tactical Typography

Most marketers know by now that increasing conversion rates is an entire branch of science itself. Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of a Holy Grail-type quest. Thankfully, there are only so many variables to try. Here we’ll…

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Design

How to Sell Responsive Design

In a world where responsive design is one of the top concerns of businesses for their websites, there are still times where you have to persuade your client that it’s worth having. If you find yourself in the position of having to sell responsive design, the suggestions listed below can help you achieve that task…

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BusinessSEO

7 Ways to Improve Your Click-through Rate

Like in other areas of life, success breeds success in online marketing. A link that gets clicked often will increase the page’s relevance, which improves its quality, which raises its position in search engine rankings, which leads to even higher click-through rates, and then the process starts again. If this is going to happen, though,…

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Typography

Choosing Fonts for Mobile Screens

The advent of responsive web design and designing for small mobile screens presents new challenges to typographers. Choosing the wrong typeface for a website causes problems with readability and comprehension on even the largest desktop monitor. The same errors on a mobile screen display as a jumbled mess. The science and art of mobile typography…

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Tools

The Massive List of Font & Typography Resources

I noticed there were many posts and articles centralizing on specific typographical categories, or offering a particular list of free fonts. After browsing around, I figured it might be useful to put together a big list of the highest rated and preferred resources for fonts and typography. The following is the culmination of my findings…

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