All posts by Jyoti Mali

Jyoti Mali is the Head of Digital Marketing at TIS India, a Digital Marketing agency in India focused on SEO, digital analytics, online advertising, CRO, web design & development. She leads strategy for multi-channel digital advertising for in-house accounts & agencies globally. Being a Google Analytics Certified (IQ) Professional & Ecommerce Analytics Qualified Consultant, she loves playing with Analytics & helping clients with actionable insights.

How To Use Social Media Data to Improve Marketing Insights

The thing about social media metrics is that today, they just aren’t enough. If you have metrics in your hands but don’t know what to do with them, well then why even bother with them in the first place? Metrics...

/ June 23, 2016