All posts by On Yavin

This post was written by On Yavin, founder and CEO of Exactive Marketing LTD. Yavin is an expert in search engine optimization (SEO) with years of experience in Web and mobile marketing.

SEO vs PPC: Which one is Better for Google?

Due to its complexity and constant evolution, the world of internet marketing may often seem confusing, overwhelming or completely incomprehensible. There are too many new terms to learn, concepts to grasp and methods to test, all of which can pose...