Marketing, just like most other business strategies, is progressively developing along with technology. As technology develops, new modes of mass communication evolve and subsequently improve marketing. As a result, businesses are increasingly leveraging digital marketing at the cost of past…
Read MoreAuthor: Paul Kilminster
Paul has worked in the managed print services for several years and has seen how the industry has evolved to meet the challenges of digital marketing. He is currently the technical services director for Print and Digital Associates.