All posts by Tara Hornor

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company that offers color printing for business cards, catalogs and booklets, posters, brochures, postcards, printed flyers, and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.

Tips for Creating a Humorous Postcard Campaign

Humor is a wonderful way to connect with customers and clients. Getting a laugh or a smile out of someone is a great way to break down barriers. In terms of a printed postcard campaign, you dramatically increase your chances of...

How to Add Value to Your Products or Services

A quality product or service is only half the equation of encouraging customers to complete a transaction with your business. How can you ensure that they will choose to purchase your product over the hundreds of others offered to them...

Rethink Your QR Code Strategy for Better Results

By slapping a QR code on postcards or receipts or any other printed marketing media, marketers seem to think that they are automatically creating an effective call to action by attracting customers to the company website, thereby engendering brand loyalty. Sorry, but...

Which CMS Platform is best for Blogging?

When it comes to blogging, it is important to have the right tools available to ensure that your blog and blog posts are absolutely perfect. There are a number of different Content Management System (CMS) platforms that can be used...

Combat Blogging Stress by Thinking like a Publisher

As a blogger, it is easy to feel stressed out most of the time. Writing alone is an intensive task, but when writing includes coming up with innovative and unique ideas that set you apart from other bloggers day after...

Brand Your Company with an Ideal Cause

If you are looking for an easy way to instantly increase your credibility and likeability within your community of consumers, you may want to consider connecting your brand with a cause. In doing so, your philanthropic affiliation should become a...