Category: Business

Leveraging Cloud Computing to Your Business’ Advantage
BusinessTechnology

Leveraging Cloud Computing to Your Business’ Advantage

IT infrastructure plays a pivotal role in the success of virtually any modern business. Now that the vast majority of business processes are performed digitally, the ability to operate at full efficiency is in large part determined by the quality of IT systems. For instance, a slow server connection will significantly hinder workflows, as will…

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Telltale Signs of a Great Internet Marketing Firm
Business

The Telltale Signs of a Great Internet Marketing Firm

Hiring an internet marketing firm for your business is a smart move for many companies. But with so may choices out there, it can be challenging to try to figure out which one to hire. When you consider that your company’s website is an important representation of your company, it’s important to hire the right…

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television standing in the living room
BusinessTechnology

TV Ads Still Matter? And They Work If You Plan Them Well

Less than 10 years ago, a television commercial was easily the hardest working type of advertising content. Even an inexpensive commercial, properly scheduled, would reach millions of eyes, more than paying for itself. However, tech innovation has diminished the power of TV ads: DVRs allow viewers to skip commercials; smartphones and tablets exist as distractions…

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Business

6 Great Tools for Millennial Small Business Owners

Millennials have had internet access for a significant amount of time in their adult life. They’re so used to communicating and being productive online, which is why 85% of them prefer telecommuting over attending a physical office. As a result, they acquired a resourceful, independent, and growth-oriented mindset that’s driving fully-remote online businesses in the digital age.…

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4 Ways to Protect Your Business From Identity Theft
Business

4 Ways to Protect Your Business From Identity Theft

As the owner or leader of a business, every day you no doubt are juggling a huge array of jobs, from overseeing or completing finance, sales, marketing and operational tasks, to keeping abreast of industry developments, customer service provisions and more. However, with around 15 million residents in the United States alone becoming the victim…

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Business

How to Create Surveys That People Actually Want to Answer

When you have a question about your business and want to hear the opinion of others, there’s just one obvious way do it: through a survey. Questions like what new product to offer, what old services your customers want to use again, what new features to add, or where to open your next store are…

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