Category: Business

How to Increase Product Image Engagement in E-commerce Stores

Like most web designers working in the e-commerce domain, you keep current with the latest design principles and techniques. After all, you want to give your clients the best value for money, right? Your clients will take notice when you can...

/ October 19, 2016

How to Get More Visitors to Click Your CTA Buttons

Call-to-Action (CTA) buttons are your gateway to getting customer orders, subscribers or attendees for an event. The effectiveness of CTA buttons is well documented. For example, Social Times, a social media agency, decided to add CTA buttons to their marketing...

/ October 19, 2016

How To Build and Monitor Your Brand

Congratulations! Now that you officially have a brand of your own, you can start opening up a million possibilities that would give it the kind of following and earning potential that you’ve always wanted. The huge following and the profits,...

/ October 17, 2016

Why You Should Start Using Instagram Stories for Your Business

Little over a month ago Instagram introduced a Snapchat-like feature called Instagram Stories. This lets you upload photos and videos to Instagram which will only be public for 24 hours before disappearing. Each Instagram user with a published story is...

/ October 7, 2016

10 Marketing Tips Learned from Mad Men

They are ruthless yet calm, savage yet well mannered, insane yet creative, they are the (m)ad men. Don Draper is the fictional king of New York at the beginning of the 1960s when he had the world at his fingertips...

/ October 5, 2016

Solid Business Principles that Will Make Your Brand a Star

“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the...

/ October 4, 2016

How To Create a Content Marketing Campaign

“Content Marketing” is a buzzword all over the web these days. Content comprises a variety of things. It can be blog posts, videos, webinars, and social network shares, among the many. Is sounds like a great idea doesn’t it? If...

/ October 3, 2016

How To Discover Your Customers’ Pain Points

Running a business means solving other people’s problems. The more specific pains you can find and the better solutions you can create for them, the more successful your business is. In this article, you will learn how to discover a...

/ September 30, 2016