Category: Business

Sell a story

Sell a Story, Not a Brand

Throughout time there have been many kinds of advertising strategies, and as these practices evolve we have found out the things that work, and the things that do not. The tendency to make the consumer feel more worthy if they...

/ August 21, 2014
Start your Business today

20 Reasons You Should Start Your Business Now!

So you have a dream, but may you be too afraid to pursue it. A dream to start a business can be particularly scary, because in some cases your financial security depends on it. Whether or not you may realize...

/ August 19, 2014
Kindle

15 Must-Read Books for Web Startups

We could all use a little advice sometimes. When it comes to treading unfamiliar territory while working on your web startup, sometimes it’s best to learn from the experts. Knowledge is power and the more you know, the more successful...

/ August 8, 2014
email

5 Email Marketing Ingredients That Customers Can’t Resist

Once upon a time, advertisers would have had to use traditional media to get your attention. Today, they can reach your inbox (if you like, trust, and love them). By far, email is still one of the few ways left...

/ August 4, 2014
bridge

Winning Back Customers You Lost Before

Every business organisation, no matter how successful, has lost customers in the past. This could be due to any of a myriad of reasons, from a poor customer service experience that’s left the customer disenchanted, to discovering they’ve been paying...

/ July 29, 2014
ppt

30 Professional Power Point Templates for Your Next Project

You have spent countless hours putting together a Power Point presentation. You’ve creatively crafted your sales pitch, masterfully constructed your words, and put your presentation together. Something just doesn’t look right. Did you forget about the template? Your Power Point...

/ July 10, 2014
design business

7 Often-Ignored Things About Design That Affect Business

A designer’s work ends with design. For a business owner, however, the entrepreneurial journey often begins from here. If website design is the start, marketing is a lifelong endeavor. Most business owners tend to treat design as one set of...

/ July 3, 2014
secure

How To Protect Your Business’ Intellectual Property

The free-for-all on the internet has created untold business opportunities. As it turns out, removing barriers gives more people the chance to test their ideas. In particular, intellectual property has proliferated on the web. It’s no surprise, really. The web...

/ July 2, 2014
customer retention

Keep ‘em Keen: Why ‘Retention’ Means ‘Growth’

Relationships are tough. That’s what customer service is all about: relationships. The world is filled with relationships; from casual dates to wedding ceremonies to saying goodbye. And saying goodbye is the hardest part of all. If there is one thing...

/ June 27, 2014
Going-Global

The 10 Steps to Getting Your Business to Go Global

Are you ready to take your business to a global level? Eager to take the next step for your brand? Just imagine all of the opportunities that come with stepping outside of our own borders, tapping into new markets each...

/ June 20, 2014