Category: Business

Solid Business Principles that Will Make Your Brand a Star

“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the...

/ October 4, 2016

How To Create a Content Marketing Campaign

“Content Marketing” is a buzzword all over the web these days. Content comprises a variety of things. It can be blog posts, videos, webinars, and social network shares, among the many. Is sounds like a great idea doesn’t it? If...

/ October 3, 2016

How To Discover Your Customers’ Pain Points

Running a business means solving other people’s problems. The more specific pains you can find and the better solutions you can create for them, the more successful your business is. In this article, you will learn how to discover a...

/ September 30, 2016

Are Slideshows Necessary for Landing Pages?

Landing pages are arguably among the most important parts of your website because if they aren’t compelling enough, people will just click to other places on the Internet rather than seeing what your particular page offers. Put simply, good landing...

/ September 22, 2016

The Ultimate Guide for Choosing Your Online Business Niche

While running a business in real life boils down to being passionate about it and doing hard work, it is an entirely different matter online, where your success depends on your ability to target the right kind of audience, and...

/ September 21, 2016

30 Tactics To Increase Online Sales Like a Boss

Among the best strategies to increase your income and support your family through a financial crisis is to broaden your revenue sources. These days, the World Wide Web is the best avenue to sell products and services because it has...

/ September 16, 2016

10 Tips for Creating Content in Dry or Difficult Industries

We should all be familiar with the value of high-quality content when it comes to digital marketing – from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online...

/ September 8, 2016

How to Get the Most Out of Your Infographics for Content Marketing

One of the biggest challenges of content marketing is having a “hook” that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you...

/ September 6, 2016

Localize Your Site and Win Big in Foreign Markets

Everyone is talking about globalization and how to reap its benefits. And they are right—entering a foreign market with care and awareness of local needs and customs can explode your business. But launch a half-assed localized site without sufficient preparation...

/ August 30, 2016