Category: Business

4 Ways to Protect Your Business From Identity Theft

4 Ways to Protect Your Business From Identity Theft

As the owner or leader of a business, every day you no doubt are juggling a huge array of jobs, from overseeing or completing finance, sales, marketing and operational tasks, to keeping abreast of industry developments, customer service provisions and...

How to Create Surveys That People Actually Want to Answer

When you have a question about your business and want to hear the opinion of others, there’s just one obvious way do it: through a survey. Questions like what new product to offer, what old services your customers want to...

Consumer Psychology

Tips for Increasing Sales Through the Use of Consumer Psychology

Entrepreneurs, whether they’re running a side gig while they complete a degree, or are working full-time on their venture, have to learn about a huge array of areas in business. This includes recruiting and managing workers, sourcing products or launching...

Powerful Presentation

How to Design a Powerful Presentation

Every so often, presentations get a bad rap for valid reasons. We’ve all been there, sitting through long-winded speeches and boring PowerPoint presentations – which completely destabilizes the purpose of visual presentations. There’s an overabundance of materials out there on...

Adopt These 10 Habits and You Will Become Successful

Author and training guru Brian Tracy said it best: “Successful people are simply those with successful habits.” If you observed people who have successful careers, you will see a pattern of practices and routines that help them do what they...

Improve Your Career in Just One Hour a Week

Have you ever felt stuck in your career? Like you really want to move forward, but you know that you are lacking that “something” that will propel you forward and put you at the top of the list for a...

How to Maintain a Consistent Brand Image

In the past, before the World Wide Web made information available with just a few mouse clicks, maintaining brand consistency was easier. It was simply a matter of having a single constant and precise message. The methods of delivery for...

Great Marketing Ideas For Small Businesses

Time To Get Creative: Great Marketing Ideas For Small Businesses

Setting up a small business is no mean feat, and the trials and tribulations involved make it praiseworthy in itself. Now comes the hard part: standing out of the crowd. To put things in perspective, a report from Forbes in...

Why Influencers are Your Greatest Marketing Asset

When Arielle Charnas posted on Snapchat about a stem-cell repair mask, the Peter Thomas Roth Rose company sold more than $17,500 of the masks in a 24-hour period. When Charnas sampled mascara from Yves Saint Laurent on Snapchat in July,...