Category: Business

BusinessEntrepreneurship

10 Marketing Tips Learned from Mad Men

They are ruthless yet calm, savage yet well mannered, insane yet creative, they are the (m)ad men. Don Draper is the fictional king of New York at the beginning of the 1960s when he had the world at his fingertips and could have melted his way into the heart of any of his famous clients.…

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Business

Solid Business Principles that Will Make Your Brand a Star

“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the main reason behind their inclination towards a particular brand. For some, it’s the uniqueness of…

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Business

How To Create a Content Marketing Campaign

“Content Marketing” is a buzzword all over the web these days. Content comprises a variety of things. It can be blog posts, videos, webinars, and social network shares, among the many. Is sounds like a great idea doesn’t it? If you get to do it right, you can yield considerable benefits from a well-executed content…

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Business

How To Discover Your Customers’ Pain Points

Running a business means solving other people’s problems. The more specific pains you can find and the better solutions you can create for them, the more successful your business is. In this article, you will learn how to discover a list of pain points and dig deeper into your findings to analyze them from different…

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BusinessDesignEntrepreneurship

Are Slideshows Necessary for Landing Pages?

Landing pages are arguably among the most important parts of your website because if they aren’t compelling enough, people will just click to other places on the Internet rather than seeing what your particular page offers. Put simply, good landing pages should feature characteristics that grab interest. Maybe that means listing the logos of big-name…

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Business

The Ultimate Guide for Choosing Your Online Business Niche

While running a business in real life boils down to being passionate about it and doing hard work, it is an entirely different matter online, where your success depends on your ability to target the right kind of audience, and choose the right niche. We have put together a list of 10 essential tips that…

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BusinessEntrepreneurship

30 Tactics To Increase Online Sales Like a Boss

Among the best strategies to increase your income and support your family through a financial crisis is to broaden your revenue sources. These days, the World Wide Web is the best avenue to sell products and services because it has a broader market. Whatever industry or niche you're part of, selling your products online is…

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