Category: Business

Why You Should Start Using Instagram Stories for Your Business

Little over a month ago Instagram introduced a Snapchat-like feature called Instagram Stories. This lets you upload photos and videos to Instagram which will only be public for 24 hours before disappearing. Each Instagram user with a published story is...

10 Marketing Tips Learned from Mad Men

They are ruthless yet calm, savage yet well mannered, insane yet creative, they are the (m)ad men. Don Draper is the fictional king of New York at the beginning of the 1960s when he had the world at his fingertips...

Solid Business Principles that Will Make Your Brand a Star

“What’s your most favorite brand?”- it’s my staple question whenever I start the branding lessons for my marketing class. Apple often tops the chart, followed closely by Nike, Adidas, McDonalds and Starbucks. I even ask my students to mention the...

How To Create a Content Marketing Campaign

“Content Marketing” is a buzzword all over the web these days. Content comprises a variety of things. It can be blog posts, videos, webinars, and social network shares, among the many. Is sounds like a great idea doesn’t it? If...

How To Discover Your Customers’ Pain Points

Running a business means solving other people’s problems. The more specific pains you can find and the better solutions you can create for them, the more successful your business is. In this article, you will learn how to discover a...

Are Slideshows Necessary for Landing Pages?

Landing pages are arguably among the most important parts of your website because if they aren’t compelling enough, people will just click to other places on the Internet rather than seeing what your particular page offers. Put simply, good landing...

The Ultimate Guide for Choosing Your Online Business Niche

While running a business in real life boils down to being passionate about it and doing hard work, it is an entirely different matter online, where your success depends on your ability to target the right kind of audience, and...

How to Get the Most Out of Your Infographics for Content Marketing

One of the biggest challenges of content marketing is having a "hook" that captures attention. Shocking headlines, intriguing questions, quoting a popular phrase – these are some of the old techniques that may still work, but will not get you...

Localize Your Site and Win Big in Foreign Markets

Everyone is talking about globalization and how to reap its benefits. And they are right—entering a foreign market with care and awareness of local needs and customs can explode your business. But launch a half-assed localized site without sufficient preparation...