Category: Business


Pricing Strategies: How to Price Your Products Competitively

A common dilemma for producing a product is PRICING. It’s often difficult to decide the price range of a product. The optimal outcome needs to be achieved – consumers will not think of it as overpriced nor as too cheap....

/ December 16, 2013

Should You Tap The Great Potential of Live Chat?

With most things (people, products, services) maintaining an online presence and providing seamless interactivity has become the rule rather than exception. When people are on their mobile devices, they expect to have whatever they need within a few swipes or clicks...

/ December 12, 2013

10 Thank You Ideas for Your Clients

Giving clients gifts is a great way to say thank you, to remind the client to send business your way, and to show your thoughtfulness. Here is a list of the 10 client gifts to say thank you. Gifts That...

/ December 11, 2013

Branding: Definitions and Terms You Should Know

Did you know that a brand is defined as an intangible asset? This means that it’s often the most valuable asset on a corporation’s balance sheet. Proper branding can result in higher sales. If people know and trust your brand,...

/ December 6, 2013

Generating Positive Publicity for your Business

There are many ways for companies to generate positive publicity for the sole purpose of increasing sales. Many businesses now have a presence on the Internet and by doing this they are able to reach potential customers in towns and...

/ December 5, 2013

Corporate Branding: How to Add Value To Your Brand

To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each...

/ December 3, 2013

4 Awesome After-Sales Techniques That Will Attract Loyal Customers

Gaining customer loyalty is always a key achievement for any business since revenue comes mostly from repeat business. In fact, maintaining relations with a loyal customer costs five times less than attracting new ones. The information age plays favorably towards...

/ November 28, 2013

Get the Most Out of Your Customer Satisfaction Survey

Customer satisfaction is arguably the most important issue for any business. You cannot ignore this it, unless you want to see your profits dwindling over a period of time to get the idea that your customers are no longer happy...

/ November 28, 2013

Does Mobile Marketing Have Enough Firepower to Make a Difference for Your Business?

According to statistics, the number of smartphone users has grown by 36 percent from last year. This is in part due to Instant Messaging technology and innovations like Facebook Messenger, WhatsApp and Kik. With messages that can easily be sent...

/ November 21, 2013

Tips for Finding a Professional Copywriter

Good copy, be it in a landing page, social media update or email newsletter, plays a major role in the success of any business. This is why finding a good copywriter is very important. You should not just settle for...

/ November 19, 2013