Category: Business


Generating Positive Publicity for your Business

There are many ways for companies to generate positive publicity for the sole purpose of increasing sales. Many businesses now have a presence on the Internet and by doing this they are able to reach potential customers in towns and...

/ December 5, 2013

Corporate Branding: How to Add Value To Your Brand

To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each...

/ December 3, 2013

4 Awesome After-Sales Techniques That Will Attract Loyal Customers

Gaining customer loyalty is always a key achievement for any business since revenue comes mostly from repeat business. In fact, maintaining relations with a loyal customer costs five times less than attracting new ones. The information age plays favorably towards...

/ November 28, 2013

Get the Most Out of Your Customer Satisfaction Survey

Customer satisfaction is arguably the most important issue for any business. You cannot ignore this it, unless you want to see your profits dwindling over a period of time to get the idea that your customers are no longer happy...

/ November 28, 2013

Does Mobile Marketing Have Enough Firepower to Make a Difference for Your Business?

According to statistics, the number of smartphone users has grown by 36 percent from last year. This is in part due to Instant Messaging technology and innovations like Facebook Messenger, WhatsApp and Kik. With messages that can easily be sent...

/ November 21, 2013

Tips for Finding a Professional Copywriter

Good copy, be it in a landing page, social media update or email newsletter, plays a major role in the success of any business. This is why finding a good copywriter is very important. You should not just settle for...

/ November 19, 2013

6 Tips for Nurturing Good Relationships with your Web Design Clients

The way customers interact with brands has changed dramatically over the past decade; social media and technology have given rise to the age of the consumer; where brand loyalty is fickle and everyone has a channel to voice their opinion....

/ November 18, 2013

5 Killer Email Marketing Strategies to Live By

If you think people are moving away from emails and that email is dead, you may want to go through eMarketer’s research in which they state that email is still the most common method used for acquiring new customers. As...

/ November 15, 2013

Top 10 Tactics for Running an Online Business

So, you’ve decided to start an online business and five years from now you picture yourself sitting at a beach drinking your favorite beverage in Bahamas. Your financial worries are virtually gone because you just sold your multi-million dollar empire...

/ November 14, 2013

Valuable Business Lessons I learned From Shark Tank

Shark Tank is a reality TV series which originally aired on August 9th, 2009. The show focuses on business pitches from hopeful entrepreneurs to a panel of prospective financiers (the sharks). As I followed the show, I learned a great number of valuable...

/ November 11, 2013