Category: Design


Why You Should Have More Side Projects

For those of us with creative minds, we need to stay on top of our game in our free time and down-periods. That means we always need to be on the lookout for new trends and get familiar with new...

/ February 4, 2014

How to Increase Conversion Rates with Tactical Typography

Most marketers know by now that increasing conversion rates is an entire branch of science itself. Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of...

/ January 17, 2014

The Pros and Cons of Flat Web Design

There’s no denying that flat design is everywhere you look these days. Like always, web design is rapidly changing and evolving. The entire industry is currently shifting from 3D and skeuomorphism to flat and minimal design. Flat web design is a...

/ January 17, 2014

Top 7 Most Disturbing Brand Mascots of All Time

It is no secret that mascots are a brand’s best friend when it comes to customer loyalty and instilling trust. In fact, more and more companies are seriously looking into creating a mascot to build brand identity and recognition effectively....

/ December 10, 2013

What’s Advertising Without Design?

Media jobs are at a surplus. Whether it’s journalism, public relations, marketing or traditional advertising, the recovery of the United States economy indicates that media revenue is bouncing back stronger than ever, generating both jobs and interest for new grads....

/ December 5, 2013

Corporate Branding: How to Add Value To Your Brand

To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each...

/ December 3, 2013

The Beginners Guide on Making Social-Friendly Infographics

If visual content was an army, then an infographic would be a tank. Infographics serve as incredible marketing weapons. They’re a great source of information and everyone* loves them! The reason infographics are so appealing is because they bring data...

/ November 26, 2013