Category: Design

personal-branding

Crucial Personal Branding Strategies for Beginners

If you’re a freelancer, then you know how important it is to build your brand. If you haven’t started just yet, no worries, you want to take your time and do it right so you’ll able to get the best...

/ March 28, 2014
How-to-Get-More-Exposure-for-Your-Design-Work

How to Get More Exposure for Your Design Work

Getting exposure for your design work is absolutely critical to building a successful business. Experience equals trust, so building your rep and doing it the right way is essential. We have outlined the following tips and tricks that will help...

/ March 20, 2014
grow

How to Grow Your Audience as a Designer

There is so much competition on the Internet, that it might be a little harder than it seems to find people to follow your work. That’s okay though, there are steps you can take to turn your business around and...

/ March 19, 2014
rebranding

How to Rebrand Your Business

The world is constantly changing, and so is your business. No matter how great your values and ideals were twenty years ago, if they don’t need an upgrade, at the very least you should consider marketing them differently. Since nothing...

/ February 10, 2014
Side-Projects

Why You Should Have More Side Projects

For those of us with creative minds, we need to stay on top of our game in our free time and down-periods. That means we always need to be on the lookout for new trends and get familiar with new...

/ February 4, 2014
Typography

How to Increase Conversion Rates with Tactical Typography

Most marketers know by now that increasing conversion rates is an entire branch of science itself. Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of...

/ January 17, 2014
Flat-Design

The Pros and Cons of Flat Web Design

There’s no denying that flat design is everywhere you look these days. Like always, web design is rapidly changing and evolving. The entire industry is currently shifting from 3D and skeuomorphism to flat and minimal design. Flat web design is a...

/ January 17, 2014
Disturbing-Brand-Mascots-of-All-Time

Top 7 Most Disturbing Brand Mascots of All Time

It is no secret that mascots are a brand’s best friend when it comes to customer loyalty and instilling trust. In fact, more and more companies are seriously looking into creating a mascot to build brand identity and recognition effectively....

/ December 10, 2013
What's-Advertising-Without-Design

What’s Advertising Without Design?

Media jobs are at a surplus. Whether it’s journalism, public relations, marketing or traditional advertising, the recovery of the United States economy indicates that media revenue is bouncing back stronger than ever, generating both jobs and interest for new grads....

/ December 5, 2013
branding

Corporate Branding: How to Add Value To Your Brand

To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each...

/ December 3, 2013