Category: Design


How to Increase Conversion Rates with Tactical Typography

Most marketers know by now that increasing conversion rates is an entire branch of science itself. Getting to the bottom of which presentation techniques and graphic design elements actually have a measurable influence on customer behavior has become something of...

/ January 17, 2014

The Pros and Cons of Flat Web Design

There’s no denying that flat design is everywhere you look these days. Like always, web design is rapidly changing and evolving. The entire industry is currently shifting from 3D and skeuomorphism to flat and minimal design. Flat web design is a...

/ January 17, 2014

Top 7 Most Disturbing Brand Mascots of All Time

It is no secret that mascots are a brand’s best friend when it comes to customer loyalty and instilling trust. In fact, more and more companies are seriously looking into creating a mascot to build brand identity and recognition effectively....

/ December 10, 2013

What’s Advertising Without Design?

Media jobs are at a surplus. Whether it’s journalism, public relations, marketing or traditional advertising, the recovery of the United States economy indicates that media revenue is bouncing back stronger than ever, generating both jobs and interest for new grads....

/ December 5, 2013

Corporate Branding: How to Add Value To Your Brand

To be successful, a company’s brand identity needs to be made up of the same elements consistently present across the many visual and virtual properties that it owns. Design plays a huge part to adapt the brand features to each...

/ December 3, 2013

The Beginners Guide on Making Social-Friendly Infographics

If visual content was an army, then an infographic would be a tank. Infographics serve as incredible marketing weapons. They’re a great source of information and everyone* loves them! The reason infographics are so appealing is because they bring data...

/ November 26, 2013

How to Sell Responsive Design

In a world where responsive design is one of the top concerns of businesses for their websites, there are still times where you have to persuade your client that it’s worth having. If you find yourself in the position of...

/ November 21, 2013

5 Unique Ways to Make Your Website Shine

For anyone interested in engaging an online following or interest, a website is a portal to an audience. It can help you connect, it can represent your business in a certain way, and it can provide a channel for consumers...

/ November 19, 2013

6 Tips for Nurturing Good Relationships with your Web Design Clients

The way customers interact with brands has changed dramatically over the past decade; social media and technology have given rise to the age of the consumer; where brand loyalty is fickle and everyone has a channel to voice their opinion....

/ November 18, 2013

What is Creativity?

When talking about creativity, it has become common to associate it with art, creative writing, and music. Although this idea is partly correct, limiting it to only these three areas is certainly erroneous. Think of it this way, creativity encompasses...

/ November 12, 2013