Category: Entrepreneurship

Why Influencers are Your Greatest Marketing Asset

When Arielle Charnas posted on Snapchat about a stem-cell repair mask, the Peter Thomas Roth Rose company sold more than $17,500 of the masks in a 24-hour period. When Charnas sampled mascara from Yves Saint Laurent on Snapchat in July,...

/ December 6, 2016

Top 25 Tips to Successful Entrepreneurship

Success as an entrepreneur is all about character. Money, tools, and opportunities – all these will come in time. What you can prioritize now is to develop the characteristics and habits that will put you on the path to success....

/ November 25, 2016

Feeling Flat and Uninspired in Business? Here’s How to Reinvigorate Your Passion Today

After years of working hard as an entrepreneur and dealing with all the ups and downs that are part of the job, it’s common for many people to experience a dip in their passion and commitment. After all, creating and...

/ November 17, 2016

Why You Should Start Investing in Yourself

People invest a lot on businesses. They shell out money for different investments that promise to reap rewards twice, thrice or more of the initial contribution put in. But when it comes to yourself, Scrooge seems to take over. Somehow,...

/ November 16, 2016

Why Being a Jack of all Trades Is a Great Thing

“Jack of all trades, master of none.” This is one line that we have heard too many times, something that has dissuaded many from going beyond what they already know. But then again, this line also came from a time...

/ November 11, 2016

6 Important Things to Know Before Becoming a Reseller

Becoming a reseller of technology equipment and services can be a lucrative enterprise. It can also be a total disaster if you aren’t prepared for the realities of this type of business. Reselling is a lot more than simply choosing...

/ November 10, 2016

A New Marketer’s Guide to Referrals

Your best friend tells you about the most comfortable shoes he’s ever worn, and you try on a pair for yourself. Your sister exclaims about the terrible service at that new restaurant, and you know to stay away. You listen...

/ November 9, 2016

5 Tried-and-True Hacks to Drive up Average Order Value (AOV)

If you are running an eCommerce store, you must know how much time, efforts and resources are required just to launch it. The struggle continues when orders start coming in. Inspired by the first sales, you surely want to get...

/ November 2, 2016

How to Get Paid What You’re Worth

If you’re like the majority of people, the very thought of negotiating over money makes you utterly uncomfortable. The bargaining is something you try to get over with as early as possible. However, if you neglect even just a step...

/ October 26, 2016