SEO
How Matt Cutts Nailed the Coffin of Guest Blogging
Matt Cutts, the Anti-Spam Head at Google, has transformed the way people perceived the practice of guest blogging amid the global SEO community. On his blog, Cutts referred to guest blogging as a spammy practice, causing a worldwide uproar. Cutts pointed out in his aptly titled blog post, “The decay and... continue reading
A Brave New World: Online Marketing Post-Hummingbird
I know, Hummingbird went into effect months ago. However, many bloggers, businesses, and marketers continue to play by the rules of the wrong game today. With Hummingbird came some big changes for SEO and content marketing. Luckily, though, Google is moving in a direction that should benefit everyone: consumers... continue reading
How Cheap Backlinking Services can Destroy Your Business
You’re probably thinking you need to get as many backlinks as possible to try and boost your site’s rankings, right? Wrong. The reality is – Google actually penalizes sites which use spammy or “fake” looking backlinking strategies. This means that cheap services which offer what might seem like unbelievable... continue reading
The X’s and O’s of Drawing Up a Content Marketing Game Plan
A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience and their attachment to your products and services, you... continue reading
3 Steps for Converting Facebook Leads into Repeat Customers
Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when it comes to driving revenue from the giant social... continue reading
How to Optimize for Carousel – Google’s New Local Search
As a quite spectacular change in the way local results appear, the new Carousel has added further dynamism into local search queries and completely replaced the old local/7-Pack/maps type of results we were familiar with. Google is well-known for consistently improving search engine functionality, thus, the new local carousel results... continue reading
SEO in 2014: Be Ready for the New Year
As 2013 comes to a close, questions abound regarding what SEO will be like in 2014. Although nothing is for certain, there are a few challenges looming on the horizon that you should be ready for. Keep reading to get the scoop on these challenges so you’ll be ready... continue reading