Category: SEO

PPC-VS-SEO

SEO vs PPC: Which one is Better for Google?

Due to its complexity and constant evolution, the world of internet marketing may often seem confusing, overwhelming or completely incomprehensible. There are too many new terms to learn, concepts to grasp and methods to test, all of which can pose...

/ December 7, 2015
7 Easy Ways to Give Your Local Business Website an Edge Online

7 Easy Ways to Give Your Local Business Website an Edge Online

According to a Local Consumer Review Survey, there was an 8 percent increase in the number of people who searched for a business online in 2014. That means more and more people are looking to the Web to find things...

/ June 10, 2015
surveillance-camera

10 Powerful Tools To Spy On Your Competitors

Knowledge is power and in the internet age, knowledge is easily accessible. There are many tools available to scope out the competition in order to make your business or service the most successful it can be. Below are the top...

/ May 21, 2014
Google-Search

How Matt Cutts Nailed the Coffin of Guest Blogging

Matt Cutts, the Anti-Spam Head at Google, has transformed the way people perceived the practice of guest blogging amid the global SEO community. On his blog, Cutts referred to guest blogging as a spammy practice, causing a worldwide uproar. Cutts pointed out...

/ February 24, 2014
Post-Hummingbird

A Brave New World: Online Marketing Post-Hummingbird

I know, Hummingbird went into effect months ago. However, many bloggers, businesses, and marketers continue to play by the rules of the wrong game today. With Hummingbird came some big changes for SEO and content marketing. Luckily, though, Google is...

/ February 6, 2014
backlinks

How Cheap Backlinking Services can Destroy Your Business

You’re probably thinking you need to get as many backlinks as possible to try and boost your site’s rankings, right? Wrong. The reality is – Google actually penalizes sites which use spammy or “fake” looking backlinking strategies. This means that...

/ February 3, 2014
Content-Marketing-Game-PLan

The X’s and O’s of Drawing Up a Content Marketing Game Plan

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience...

/ January 27, 2014
Facebook-leads

3 Steps for Converting Facebook Leads into Repeat Customers

Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when...

/ December 19, 2013
Google-Carousel

How to Optimize for Carousel – Google’s New Local Search

As a quite spectacular change in the way local results appear, the new Carousel has added further dynamism into local search queries and completely replaced the old  local/7-Pack/maps type of results we were familiar with. Google is well-known for consistently improving...

/ December 17, 2013
seo-2014

SEO in 2014: Be Ready for the New Year

As 2013 comes to a close, questions abound regarding what SEO will be like in 2014. Although nothing is for certain, there are a few challenges looming on the horizon that you should be ready for. Keep reading to get...

/ December 9, 2013