Category: SEO

How Matt Cutts Nailed the Coffin of Guest Blogging

Matt Cutts, the Anti-Spam Head at Google, has transformed the way people perceived the practice of guest blogging amid the global SEO community. On his blog, Cutts referred to guest blogging as a spammy practice, causing a worldwide uproar. Cutts pointed out...

/ February 24, 2014

A Brave New World: Online Marketing Post-Hummingbird

I know, Hummingbird went into effect months ago. However, many bloggers, businesses, and marketers continue to play by the rules of the wrong game today. With Hummingbird came some big changes for SEO and content marketing. Luckily, though, Google is...

/ February 6, 2014

How Cheap Backlinking Services can Destroy Your Business

You’re probably thinking you need to get as many backlinks as possible to try and boost your site’s rankings, right? Wrong. The reality is – Google actually penalizes sites which use spammy or “fake” looking backlinking strategies. This means that...

/ February 3, 2014

The X’s and O’s of Drawing Up a Content Marketing Game Plan

A content marketing strategy requires a number of different activities. Types of content will include blogs, newsletters, infographics and social-media posts. However, you shouldn’t decide to go full-bore into your strategy without carefully considering the environment. By determining your audience...

/ January 27, 2014

3 Steps for Converting Facebook Leads into Repeat Customers

Facebook is the perfect marketing channel for retail and ecommerce stores who are looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top performing industry when...

/ December 19, 2013

How to Optimize for Carousel – Google’s New Local Search

As a quite spectacular change in the way local results appear, the new Carousel has added further dynamism into local search queries and completely replaced the old  local/7-Pack/maps type of results we were familiar with. Google is well-known for consistently improving...

/ December 17, 2013

SEO in 2014: Be Ready for the New Year

As 2013 comes to a close, questions abound regarding what SEO will be like in 2014. Although nothing is for certain, there are a few challenges looming on the horizon that you should be ready for. Keep reading to get...

/ December 9, 2013

Drive Results: How to Improve Your Facebook Fan Page SEO

Getting better SEO rankings for your Facebook Fan Page is a tedious task. It requires a specific set of skills and a lot of patience. There are several techniques and methods to improve your Facebook Fan Page SEO, however, only a...

/ December 4, 2013

How To Improve Search Engine Indexing

What is Search Engine Indexing? We all know what indexing is. But indexing has an altogether different context when used in the parlance of Search Engine. Search engine spiders crawl a page and record the words and phrases on it...

/ November 29, 2013