Category: SEO

Blogging in the Age of the Penguin

The latest major update from Google, coined "Penguin", has turned out to be mighty controversial. Massive rankings shifts have affected many websites and online businesses, instantly altering their fortunes. Much of what worked previously ceased working with the Penguin update....

How to Stop Over-Optimizing for SEO

It may seem a paradox, but too much SEO on your website can be bad for your search engine ranking. That’s because Google punishes those websites that try to reach the top of search rankings by tricking search engines with...

How to Maximise SEO with Alexa

Search engine optimization is a valuable tool in promoting your site to others and it can be successfully argued that without SEO, any given site would simply languish in the pile of millions of other sites similar to it. I...

4 Killer Local SEO Tips to Dominate and Increase Targeted Traffic

With the latest moves by Google to penalize over optimised sites and the ever increasing reliance on a more social, local experience for the web user, it is quite apparent that local, targeted SEO is eventually going to take over...

How to Use SEO For Ecommerce

With the current state of the web, you can literally order anything online and have it delivered to your front door. Yes, even bread, eggs and milk. If you are starting your own e-commerce business, then get ready for a...

Enhance your SEO Copywriting with Quality Research

Being a great writer isn’t just putting pen to paper as many believe it to be. As a writer you are also a researcher, a computer engineer, a proof reader and a fantastic typist.  Being good at what you do...

Why Pay For a Copywriter Anyway?

In these tough economic times everybody is looking to scrimp and save wherever they can. Some services that we may consider to be a luxury are being done away with. SEO is no different and as important as SEO may...

Are you Content with your Website Optimisation?

Now, the clever wordplay has been taken care of in the title, I can get on to explaining why you need to take a long hard look at the copy on your website. It has been said time and time...

Drive Traffic and Build Links with Google News

With the aim of the SEO game being about getting your links listed as high up the search listings as possible some of Google’s other services such as Google Images and Google News are relatively untapped sources to get your...