Category: Social Media

Whether you’re using social media for business or pleasure, you can’t deny how it affects our everyday life. Learn the ins and outs of your favorite social platforms here.

Marketing on Facebook

How to Avoid Utter Failure When Marketing on Facebook

Facebook may have been mired in a number of scandals in recent years, but the social network is still popular as ever. Even with its problems, the company’s growth has been steady, according to recent reports. So don’t assume that...

Instagram Profile on a Smartphone Screen at Night

5 Ways to Easily Brand Yourself on Instagram

Marketing on Instagram requires you to create a strong brand that your audience can identify with. A strong brand is essential in converting new users to followers and eventually to clients. Every time a new user visits your page, you...

Instagram App on Phone Screen

7 Instagram Marketing Tips to Get Authentic Followers

Instagram's potential in marketing, and especially internet marketing is clearly evident considering the number of social media campaigns being carried out via this platform. With more than one billion users all over the world, it would be absurd for any...

How to Increase Your Engagement on Facebook

How to Increase Your Engagement on Facebook

If you are a Facebook marketer, one metric that you can’t ignore is engagement. This describes any action that your fans, or non-fans, perform on your Facebook profile or page. The importance of having significant Facebook engagement cannot be ignored....

Top 5 Online Social Platforms Every Business Owner Should Exploit

The internet is a goldmine for business owners. It boasts over 4 billion users around the world and the number keeps growing, driven partly by cheaper mobile phones and deeper internet penetration. Netizens translate into potential customers for your business...

Planning Instagram Ads

Tips to Set up a Sponsored Ad on Instagram

Are you aware that Instagram can take your brand to the next level? And that learning how to set up a sponsored ad on the platform can give you results? Owning a business website means that you constantly have to...

Content Marketing

Content Marketing Trends To Watch In 2019

At the end of each year, it's a good practice to look at the year ahead and see what new trends and changes to the marketing world are coming. This allows businesses to align their strategies in the new year...